Overview

TikTok is one of the fastest-growing social media platforms, with huge potential for brand awareness, customer engagement, and creative marketing. This practical and interactive workshop will help you determine if TikTok is the right platform for your business, understand how it works, and learn how to create compelling content that resonates with your audience.

Course Outcomes

At the end of the session, you will:

• Know how to switch to a TikTok business account and understand the difference between personal and business/public accounts.
• Be able to use TikTok’s most popular features and tools with confidence.

Course Content

• TikTok user demographics and how businesses are using it effectively as a communication and marketing tool.
• Creating a business account – step-by-step walk-through of how to create an account (attendees should have the App downloaded for the session)
• Creating a business account
• Submitting the business registration
• Setting up 2fa security measures
• Writing a strong profile
• Key features and tools. Hands-on experience using some of them
• Content planning - what content will and won’t work on TikTok
• Using the Creator Search Insights tool to find content gaps and plan content.
• Using hashtags effectively
• Understanding the For You Feed in TikTok and its importance
• TikTok SEO
• Case studies – real businesses using TikTok as an effective marketing and communications tool.

Prerequisite

Attendees should have the TikTok App downloaded and ideally a basic account created.