Venue:
The Strand Hotel Limerick
Category:
Business Training
This practical workshop will give a whistle-stop overview of promotional techniques for small business. It will cover traditional techniques and digital marketing looking at how they support each other. We will develop business promotion strategy focused on reaching your target market and generating sales.
If you are one of the many business owners feeling overwhelmed by the many options for promotion this programme is for you.
This event is no longer available
Key topics
Setting marketing goals
Online promotional techniques overview
Traditional promotional techniques overview
Merging the two to give you a focused and targeted promotional strategy
Measuring and evaluating your promotional activity
The importance of value proposition and customer segmentation in creating your promotional plan
Converting your leads to sale – managing the sales process
Takeaway
Promotional plan for your business
Trainer
Theresa Mulvihill has been a business consultant for 20 years. She originally set up her business in 2002, working with businesses on marketing strategies, since the she has developed her client portfolio and works with clients across marketing strategies, business strategies and export marketing across all business sectors. Theresa is a firm believer in making promotion work for your business, with goal focus plan with key milestones and measurement techniques to guide you in making the best decision for your business.
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