Video Content That Sells: A Practical Guide for Small Businesses

Aim of the Workshop

Short‑form video has become one of the most effective ways for small businesses to attract attention, build trust, and generate enquiries online but many business owners struggle to turn video content into real results.

This practical, half‑day online workshop focuses on how to create video content that supports your business goals, rather than chasing trends or learning individual platform features. Participants will learn how to plan, create and use short‑form video strategically across platforms such as Instagram and Facebook to engage customers and encourage action.

The session is designed to be highly practical, with clear examples, simple frameworks and realistic approaches that work for busy small business owners

Key Outcomes / Goals for Participants

Participants will learn how to:

• Understand what makes video content effective for attracting and converting customers
• Learn how to plan short‑form video content that supports sales, enquiries and visibility
• See practical examples of how video can be used across Instagram, Facebook and other online channels
• Gain confidence creating simple, authentic videos without expensive equipment
• Leave with clear ideas they can immediately apply to their own business

This workshop is ideal for small business owners and sole traders who are already posting occasionally on social media and want to get better results from video, without needing to become content creators or social media experts.