Marketing Your Business in the Run-Up to Christmas SO2655a

Marketing Your Business in the Run-Up to Christmas

About This Workshop
Christmas is one of the busiest and most competitive times of the year for small businesses. With so many businesses competing for attention, having a clear and
focused plan can make a real difference .

This practical, three-hour online workshop is designed specifically for small business owners in Sligo who want a realistic plan to promote their business over Christmas without needing a big budget, a marketing team or hours of extra work.

This is an interactive session, with short exercises and practical examples throughout. You’ll work on your own business as we go, from setting your Christmas marketing goal and planning content to developing an offer and deciding what to promote across your website, email and social channels.

You don't need advanced marketing knowledge to take part. Whether you're just getting started with social media or already posting regularly but unsure what's actually working, you'll leave with your own practical Christmas marketing action plan ready to put into use.

What You'll Learn

By the end of the session, you will be able to:

Set a clear, realistic goal for your Christmas marketing, whether your priority is visibility, engagement or sales
Develop festive messaging that reflects your brand and connects with your customers

• Plan practical Christmas content for your social media and other marketing channels
• Create a Christmas offer or gift guide designed to encourage sales Identify simple, high-impact updates to make to your website and email marketing
• Use Canva and simple AI tools to create and repurpose Christmas content more quickly
• Track the results that matter so you can see what's working and learn what to repeat next year
• Pull everything together into a focused Christmas marketing action plan for your business

What We'll Cover

1. Getting Christmas-Ready

Planning your marketing timeline, understanding the Christmas shopping period and setting one realistic goal for the season.

2. Festive Branding & Messagin

Bringing Christmas into your marketing while keeping your existing brand and tone of voice recognisable

3. Content That Connects

Practical ideas for festive posts, stories and simple videos, plus ways to turn one good idea into content for several channels

4. Offers That Work

Creating promotions and gift guides that encourage customers to buy

5. Your Website & Email at Christmas

Simple, high-impact website updates and a manageable Christmas email plan

6. Canva & AI Time-Saver

Using Canva and simple AI tools to create Christmas content more efficiently with

practical examples and prompts you can adapt for your own business

7. Measuring What Matter

Simple ways to track reach, engagement and results, identify what worked and make better marketing decisions in future.

Your Christmas Marketing Action Plan

Throughout the workshop, you'll apply what you're learning to your own business. By the end of the session, you'll have developed your Christmas goal, festive message, content ideas, offer, website and email priorities, useful tools and the key results you want to track, giving you a practical plan to work from in the weeks leading up to Christmas.

Please note:

• This training is for Sligo-based SMEs and sole traders looking to improve the

marketing of their own business. It is not intended for those providing marketing

or AI training or advisory services.

• Local Enterprise Office Sligo reserves the right to prioritise or decline

applications.