Branding Your Business

This workshop covers the essentials of building a strong brand identity. Participants will learn how to define their brand voice, values, and visual style to create a consistent and memorable presence across all platforms.

Course Content

• Building a strong brand identity for your website and Social Media channels
• What are the key elements that make up a brand?
• Creating your brand story online
• Actively monitoring your brand
• Customers as your brand ambassadors – writing up reviews and recommendations
• Brand consistency
• Maintaining and protecting your brand online

Learning Outcomes

• Have a deep understanding of how brand can help increasing online presence of the business
• Know how to create and effectively manage their brand online
• Know how to monitor their brand effectiveness online
• Know how to approach regular customers as brand ambassadors
• Have clear guidelines in maintaining consistency with your brand and how to maintain and protect it

Please Note: 

• This training is for businesses currently trading or planning on trading in Waterford City or County. If you are based outside of Waterford please contact the relevant LEO to access a similar service. A full listing of LEO offices are available by following this link - Find Your Local Enterprise Office
• By booking this course you agree to share your booking details with the trainer.
• The Zoom link for this online programme will be emailed in advance.
• Participants are required to have access to a laptop for this interactive workshop. 

Delivery Method

This workshop will be delivered via Zoom. Click the link below to see how to use Zoom.

Click here in order to find out how to use Zoom

Training Partner:

This course will be delivered by MarketingCoach which a consultancy and training business that helps people get clarity on how to market their business effectively. Muireann set up MarketingCoach.ie in 2011. After working with multinationals for over 15 years she wanted bring that expertise into smaller organisations. She wanted to work with brands she loved and work with people who were passionate about what they do.

Two factor authorisation is required when booking; please ensure you have this set up with your bank. If you experience any difficulties regarding payment, please contact the LEO office at 051 849905 for assistance.