Google Adverts- Advance

It’s not always possible to appear in the top organic search results on Google, so a well-structured Google Ads campaign can be an effective way to reach new customers. This advanced course builds on the fundamentals of Google Ads and takes participants deeper into creating and managing high-performing, results-driven campaigns. It is designed for business owners who already have basic experience with Google Ads and want to optimise their advertising, improve visibility, and generate higher-quality leads.

Objectives:

At the end of the workshop(s) each participant will:

• Understand advanced Google Ads functionality including campaign types, targeting and bidding strategies.
• Navigate the Google Ads dashboard confidently using key optimisation tools.
• Set up and optimise high-performing Google Search campaigns focused on strong ROI.

Course Content

• Navigate an existing Google Ads account and confidently use the platform dashboard.
• Select effective campaign types and structure campaigns and ad groups strategically.
• Conduct keyword research using Keyword Planner and apply match types effectively.
• Understand and apply Quality Score to improve ad rank and cost efficiency.
• Write compelling Google Ads using strong headlines, branding, CTAs and extensions.
• Apply simple landing page guidelines to support higher conversion rates.
• Introduce GA4 and Tag Manager for tracking and reporting.
• Set up basic conversion tracking and analyse results for optimisation.

Note: Attendees should have access to a second device (phone. laptop, iPad, etc) so you can access the Google platform and still be able to view the ZOOM presentation. 

When booking, please note: 

• This training is for businesses currently trading or planning on trading in Waterford City or County. If you are based outside of Waterford please contact the relevant LEO to access a similar service. A full listing of LEO offices are available by following this link - Find Your Local Enterprise Office
• By booking this course you agree to share your booking details with the trainer.
• The Zoom link for the course will be emailed to you in advance of the training.

Delivery Method

This workshop will be delivered via Zoom. Click the link below to see how to use Zoom.

Click here in order to find out how to use Zoom

Training Partner

Ronan Cleary founded his company Eagle Dreams Digital Media in 2006 and he has a degree in Commercial Software Development and a diploma in teaching practices. Ronan has years of experience in developing bespoke training programme for national bodies; corporate companies and micro-enterprises.

Two factor authorisation is required when booking; please ensure you have this set up with your bank. If you experience any difficulties regarding payment, please contact the LEO office at 051 849905 for assistance.