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051 849905

Waterford

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Instagram for Business - Advanced

Venue:
Online
 
Date:
20/05/2026
 
Note:
Wed 20th May
 
Time:
09.30 -12.30
 
Category:
Social Media
 

Aimed at those familiar with using Instagram and already use it for their business

€10
 
 

Instagram for Business - Advanced

Aimed at those already familiar with Instagram and who have an active Business or Creator account. 

Aims & Objectives
By the end of the programme, participants will have:

  • Developed a comprehensive understanding of Instagram Insights and how to use data to measure performance and ROI
  • Learned how to plan and schedule content effectively to optimise their content strategy and drive higher engagement
  • Explored advanced Instagram advertising formats to increase followers, reach, engagement, and website traffic
  • Gained the ability to precisely target ads based on demographics, location, interests, behaviours, and device usage
  • Created and leveraged custom audiences and lookalike audiences to reach high-value customers
  • Discovered tools and workflows to streamline Instagram management and save time
  • Identified and avoided common Instagram marketing mistakes and pitfalls that limit growth

Please Note: 

  • This training is for businesses currently trading or planning on trading in Waterford City or County. If you are based outside of Waterford please contact the relevant LEO to access a similar service. A full listing of LEO offices are available by following this link - Find Your Local Enterprise Office
  • By booking this course you agree to share your booking details with the trainer.
  • The Zoom link for this online programme will be emailed in advance. 
  • Two factor authorisation is required when booking; please ensure you have this set up with your bank. If you experience any difficulties regarding payment, please contact the LEO office at 051 849905 for assistance.

Delivery Method

This workshop will be delivered via Teams.

Click here in order to find out how to use Zoom

Training Partner:

Led by Lee Grace, Creative Director of Márla Communications, this session draws on over 20 years of design and brand strategy expertise. Based in Waterford, Lee specialises in high-impact social media campaigns and hands-on digital training. Whether he’s scripting animations, designing for the web, or teaching teams how to up-skill their visual content, Lee brings a wealth of technical knowledge in motion graphics and social management to every project.

 

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