The course covers the analysis, and profiling of your target customers, so you can decide the most appropriate channels to use for your business. The main focus will then be on the operational, practical, low cost / no cost tools you can use to market your business.
Marketing on a Budget
The Marketing on a Budget workshop is designed to help small businesses, entrepreneurs, and start-ups discover practical, affordable ways to promote their brand, reach the right customers, and increase sales. The workshop focuses on practical, easy-to-implement strategies to boost visibility of your brand and take the right marketing decisions without overspending.
Course Content
- Marketing Essentials
- Market Research
- Target Marketing
- Advertising, Branding & Public Relations
- Digital Marketing
- How to develop and implement a marketing action plan
Learning Outcomes
At the end of the course, each participant will
- Determine the most effective approaches & most suitable markets
- Understand branding and how to build a Brand
- Write a Customer Value Proposition
- Target & profile their markets
- Identify the best way to get their message across
- Understand Online & Social Media Marketing
- Define the 8 P’s for their business
- Write a workable marketing plan
Please Note:
- This training is for businesses currently trading or planning on trading in Waterford City or County. If you are based outside of Waterford please contact the relevant LEO to access a similar service. A full listing of LEO offices are available by following this link - Find Your Local Enterprise Office
- By booking this course you agree to share your booking details with the trainer.
- Lunch and refreshments provided. Please let us know if you have any dietary requirements.
Delivery Method
This workshop will be delivered in person.
Training Partner: Terry Harmer - Director of NLC Training.
Terry is a Member of the Institute of Training & Development (MIITD), a Fellow of the Sales Institute of Ireland, (FSII), a Member of the Marketing Institute of Ireland, (MMII) a Licensed Practitioner of NLP, (NLP Prac.), holds a BSc. in Business Administration, and a Certificate in Training & Continuing Education, training on training evaluation and transfer of skills to the workplace.
NLC was formed in 1991, and specialises in designing and implementing training programmes and modules modelled on world class companies, using best practice initiatives, to train Sales, Customer Service, Communications, Teambuilding, Leadership, and People Management.
Two factor authorisation is required when booking; please ensure you have this set up with your bank. If you experience any difficulties regarding payment, please contact the LEO office at 051 849905 for assistance.
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