Social Media MashUp
Now in its 7th year, the Social Media MashUp is one of Local Enterprise Week’s most popular annual events, bringing together small businesses that want to stay ahead of what’s changing in the digital and social media space.
This year’s event will focus on emerging social media and digital trends for 2026, what’s new, what’s coming next, and what small businesses should be paying attention to now. With platforms, algorithms and consumer behaviour evolving rapidly, this session is designed to help you cut through the hype and understand what will genuinely matter for your business in the year ahead.
Topics will include:
Key social media trends shaping 2026
How AI is influencing content creation, discovery and engagement
What changes in algorithms and platforms mean for small businesses
New ways customers are finding and interacting with brands online
Where to focus your time and effort, and what to ignore
This is a practical, insight-led session aimed at helping businesses make informed decisions about their digital presence, rather than chasing every new trend.
Whether you’re a small business, entrepreneur, or marketing professional, this session will empower you with the knowledge and tools to stay relevant, competitive, and digitally resilient in 2025 and beyond.
MC: Teresanne O’Reilly
Teresanne O’Reilly is an entrepreneur, brand strategist and website designer with over 16 years’ experience helping businesses grow with clarity and confidence. She is the founder and managing director of The Forest, a strategy-led brand and Squarespace website design studio working with premium lifestyle and service-based businesses across four continents.
She is also the co-founder of Twelve, an Irish tech start-up on a mission to make it quick, easy and fun to print the photos you love straight from your phone, a fast-scaling business supported by Waterford Local Enterprise Office, and Enterprise Ireland through the BASSE Business Accelerator programme.
With a background in media and 10 years as a radio presenter, Teresanne brings a deep understanding of communication, positioning and audience connection to her work. Today, she speaks and moderates regularly on brand clarity, entrepreneurship and the strategic use of AI, helping business owners cut through noise, sharpen their message and build brands that stand out for the right reasons.
Teresanne will open the morning and deliver a talk on AI & Brand Clarity for Social Media: How to Use AI Without Losing Your Voice.
In this session, Teresanne O’Reilly will explore how to use AI strategically within your social media marketing, not as a shortcut, but as a tool to sharpen positioning, validate ideas and create content that genuinely reflects your brand. With so much noise around AI right now, this talk focuses on clarity: how to ensure AI strengthens your voice rather than diluting it. Attendees will leave with a practical framework for using AI to support strategic thinking within their businesses, protect brand identity and produce more intentional, effective social content.
Keynote Speaker: Muriel Foley
We are thrilled to welcome back our keynote speaker, Muriel Foley, for this year’s Social Media Mash-Up! With her finger firmly on the pulse of the ever-changing digital landscape, Muriel is the perfect speaker to guide us through the latest trends and strategies shaping social media today. Muriel returns to share fresh insights and practical tips to help businesses stay ahead.
Muriel Foley is the Founder and Managing Director of MGFD, A Digital Marketing Consultancy specialising in Digital strategy, Social E-Commerce, Digital Training & Campaign Planning. Muriel currently works with clients based in Ireland, the UK, the UAE, the US and Germany and has worked with adidas, Coca Cola, Diageo, Home Depot, ALDO, Jägermeister, Air Transat and General Motors.
Paul Dower, Waterford In Your Pocket, has been an integral part of the 'Mashup's' success since its inception and he will be with us throughout the morning driving content and chatting to attendees.
Panel Discussion
Muriel Foley will take part in our panel discussion along with two Waterford businesses.
We are delighted to have Thomas Keighery of Antiques Ireland joining us. Antiques Ireland is a family run antique store & auction house who specialise in unique antique and vintage pieces. Antiques Ireland were the overall winner of the 2025 Waterford Digital Awards.
https://www.instagram.com/antiques_ireland/
Imelda Morrissey is the founder of ImSoSocial, a social media management and coaching business focused on helping brands grow with clarity and intention. Imelda is a marketing and sales coach who blends psychology, strategy and storytelling to help businesses grow online in a way that actually converts.
Imelda works with brands to clarify their messaging, structure their content around real audience pain points and use social media as a genuine business tool - not just a place to stay visible.
Instagram: https://www.instagram.com/imsosocial.ie/
Linkedin: https://www.linkedin.com/in/imelda-morrissey-marketing-expert-and-coach/?originalSubdomain=ie
