How to advertise on Facebook and Instagram (Two-part course)

This course is for Westmeath Businesses. Businesses who book on who are not based in Westmeath may be removed if the place is required by a Westmeath-based business

This two-part course – delivered live online - will explain what you need to know in order to advertise on Facebook and Instagram including how to target your ads, measure the enquiries and sales and improve the performance of your ads.

Delivered over two sessions, the first half of this comprehensive course will provide you with a good understanding of how to advertise on Facebook and Instagram using the Ads Tool, how to target ads with the Ads Tool and how to use more advanced options such as retargeting your website visitors and lookalike audiences. 

The second half of the course will look at how to take your campaigns to the next level tracking how many sales and enquiries you get on your website, not just clicks on your ads. We will also look at how to structure your campaign into mini campaigns (adsets) so you can easily identify which are working best and we will look at campaign insights in more detail.

It is important to attend both sessions.

Who is this course suitable for?

• This is suitable for you if you already understand how to use Facebook and you are using a Facebook business page for marketing.
• You do not need to have an Instagram account for your business.
• This is not suitable for people who are unsure how Facebook works e.g., Beginners.
• This programme is not for digital marketing trainers/consultants or website designers.

What we will cover

Part 1

An overview of Ads on Facebook & Instagram

Step 1: Know how to target the best audience for your business.

• Basic and intermediate ways to target using the Facebook ads tool.
• Advanced targeting options
  • How to target visitors to your website
  • How to target a lookalike audience

Step 2: How to turn a Facebook post into an ad using the Ads Tool.

Part 2

Following on from the first session we will cover how to take your campaigns to the next level by creating campaigns with multiple adsets and tracking your conversions on your website, not just clicks.

What we will cover:

• Quick recap on how to turn a post into an ad using the Ads tool.
• Why you should create mini campaigns (adsets)
  • Why you should target distinct audiences rather than one large audience.
  • Why you should prioritise warm audiences and then move to cold.
• How do you then add more “adsets” to your campaign?
  • Overview of how a campaign is structured (Campaign / Adsets / Ads)
  • How to duplicate an existing adset to easily create 2-3 more adsets targeting new audiences.
• How to setup conversion tracking so you can measure
  • How many sales you got from your ads
  • How many enquiries you got.

• How do you then monitor your campaign to see how each adset is performing?
  • How to check which audience (adset) is performing the best

What do you need?

A laptop/pc/Mac/tablet to take part in the course.  You will need to be able to hear sound either through speakers or headphones but you do not need a webcam.  Please note that the larger the screen you use the better the experience will be.

How does it work?

Click on this link to watch a video which explains how the online course works.

https://themarketingcrowd.ie/video-overview-of-the-zoom-course/

This course will be delivered by Evan Mangan of The Marketing Crowd