How to create your Digital Marketing Plan for the Grow Digital Era

Are you unsure how do develop a digital marketing plan for your business?

This course will explain to you

• How all the different elements of digital marketing fit together.
• How your website and social media accounts should be working together.
• Which elements you should prioritise and focus on first.
• A step-by-step digital marketing plan.

Who is this course suitable for?

• For businesses who want to understand how the main elements of digital marketing fit together and which they should prioritise.
• Anyone who works in a marketing department and is tasked with delivering the digital marketing / social media marketing.
• This programme is not for digital marketing trainers/consultants or website designers.

What we will cover

1. Overview of a Digital Marketing Plan framework
2. Ensure you have a website that has the fundamentals in place
3. Then start by focusing on “converting” visitors.
4. Then move up the funnel to “Engaging visitors”
5. Only then focus on the top of the funnel – how to drive traffic to the site.
6. Then look at the bottom of the funnel - Focus on cross selling and upselling existing customers
7. Analyse what is working and not working and make changes.

Note: This course is constantly being updated and participants will be shown the very latest tools and tactics.

Course Methodology:

This is a 3-hour LIVE online course which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.

This course will be delivered by Evan Mangan of The Marketing Crowd

This course is for Westmeath Businesses. Businesses who book on who are not based in Westmeath may be removed if the place is required by a Westmeath-based business

Please note: In the event you book a place and subsequently do not cancel your booking at least ten working days prior to the commencement of the course and do not take up the place no refund or fee transfer will be offered.