How to use the AI tool, Chat GPT, to improve your digital marketing

Digital marketing is going through a huge period of change driven by AI tools. One of the most popular of these tools is Chat GPT – the generative AI website and app that can transform how you do your digital marketing, acting like a digital marketing consultant providing you with expert ideas, advice and draft content tailored to your business. This course will show you how to use the free version of Chat GPT and some of the features in the paid version and how you can use these for free in Google’s free alternative called Gemini.

When you know how to use Chat GPT it becomes like a digital marketing consultant that can provide you with expert ideas, advice and draft content tailored to your business.

This course will mainly show you how to use the free version of Chat GPT. However, it will also show you some of the features in the paid version and how you can use these for free in Google’s free alternative called Gemini.

Who is this course suitable for?

Suitable for beginners.  

This programme is not for digital marketing trainers/consultants or website designers.

What we will cover:

In this course you will learn

• How Chat GPT works
• How to get the most out of Chat GPT by asking it the correct questions (prompts) in the correct way.
• How you can use it to create a digital marketing plan for your business
• How it can help you differentiate your business from competitors
• How you will never be stuck for topics that you can write social media posts or create marketing emails about. Chat GPT will brainstorm and generate lots of ideas for you.
• How you can ask it to analyse the text on your web pages and get lots of recommendations on how to improve it in order to generate more sales.
• How it can provide initial drafts of text for your social media posts and marketing emails
• How Chat GPT works on the mobile app
• How to tailor Chat GPT to your business using custom instructions
• How to protect your privacy

Most of the course shows you how to use the free version of Chat GPT but we will also spend some time looking at what you get in the paid version:-

• You can create images by describing them and then use these in your digital marketing
• You can attach images of your products and Chat GPT will generate draft website text
• You can attach files and ask Chat GPT to analyse or summarise them
• You can use GPT search
• You can create a custom GPT tailored to your business

Evan will also show you how you can get a lot of these paid features for free using Google’s alternative to Chat GPT called Gemini

Course Methodology:

This is a 3-hour LIVE online course which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.

This course will be delivered by Evan Mangan of The Marketing Crowd

This course is for Westmeath Businesses. Businesses who book on who are not based in Westmeath may be removed if the place is required by a Westmeath-based business.