This practical SEO course introduces the fundamentals of search engine optimisation and shows businesses how to build an effective 12-month SEO strategy. Participants will learn how SEO works, why it matters, and how to apply best practice across digital marketing channels. Downloadable resources, slide decks, and useful tools are included.
SEO For Beginners
This course is a very practical introduction to SEO, with resources provided that will help participants assess and define their audiences and keywords in order to create an effective 12 month SEO strategy for their business. Downloadable interactive PDF resources, slide-deck, relevant tools and links will also be provided.
Objectives
The objectives of this course is to provide participants with:
- An understanding of SEO, why its important and how search engines work
- An understanding of the importance, value and opportunities available strong SEO practice for your business.
- Provide knowledge on the factors that influence SEO, useful tools, ongoing considerations & costs associated with maintaining SEO
- How to integrate Best Practice SEO into their online communications approach
- Ongoing marketing requirements and digital tools:
- The importance of brand quality & tone of voice for SEO
- Defining target markets and audiences
- Integrate and apply research to wider digital strategy including:
- SEO to SEM,
- Content Marketing
- Email marketing &
- Social media
This course is for Westmeath Businesses. Businesses who book on who are not based in Westmeath may be removed if the place is required by a Westmeath-based business
Please note: In the event you book a place and subsequently do not cancel your booking at least ten working days prior to the commencement of the course and do not take up the place no refund or fee transfer will be offered.
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