PR / Media Skills Workshop

An introduction and practical guide to Media and PR:

Course Objectives:

This course will help you to plan, manage and evaluate your PR activity. It will also provide practical insight into the most cost effective tools and techniques to use in your day-to-day social media / PR activities.

Modules Covered;

·  How to write a press release

·  How to prepare for radio interviews

·  Mock Interviews

·  Social media managenet (Overview)

·  How to pitch to the media

·  Networking & insider tips

Format of the day/programme:

- Powerpoint presentation

- PR Template submission and outlay

Requirements;

Attendees ideally should bring their laptop for notes as a PR template will be emailed on the day. It is advisable also for their social media overview to have social media platform access.

What will the attendees come away with?

A practical toolkit to prepare and execute their own PR strategy.