Short Courses

To assist the small business community in meeting the challenges of the business world, LEO Galway provide a wide range of high-quality training supports which are tailored to meet specific business requirements. Whether it is starting a business or growing a business there is something suitable for everyone.

Please find below the workshops which are currently scheduled. 

As capacity is limited, you must book your course in advance. You can book onto courses from the links below:

If you wish to be added to the cancellation list of any course that is currently booked out, please contact info@leo.galwaycoco.ie.

 

SEARCH ENGINE OPTIMISATION – Online                             15 places             Cost €15

26th May 2022.                                 

Learn the importance of search and SEO for marketing your business and driving traffic to your website.  This workshop aims to provide a detailed overview of current Search Engine Optimization best practice, it will address keyword research, long tail keywords, structure, navigation, and sales conversion.

Session is 3 hrs, starting 9.30am until 12.30pm

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MANAGING CASHFLOW for your Business. – Online         15 places             Cost €15

30th May 2022.

Cash is king for a business, learn practical ways to manage cashflow in your business.   Cash is the lifeline of any business.    This practical interactive online training will help you identify and address cashflow issues within your business.     Session is 3 hrs, starting 10am until 1pm.

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HOW TO DO MARKET RESEARCH & VALIDATION.             15 places             Cost €15

31st May 2022.

The purpose of this workshop is to give the participants the ability to learn how to implement a through Market Research programme in order to become familiar with the industry, competitors, and the overall need for their product or service.  Session is 3 hrs, starting 9.30am until 12.30pm.

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CROWDFUNDING & RAISING FINANCE – Online.               15 places             Cost €25

1st and 2nd June 2022.                               

This workshop will address the role of crowdfunding as a funding option for small business, and focus on campaign planning and management.   It will also look at the other options of financing a business.

Each online session is 3hrs, 10am to 1pm.

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INSTAGRAM ADVANCED  – Online                         15 places             Cost €15

10th June 2022.

Learn how to use Instagram Live, IGTV and Reels. How Insights and analytics can improve your Instagram strategy. Helps you to understand the various Instagram algorithms as well as share tips on increasing engagement. Online session 3hrs, 10am to 1pm.

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TRADING ONLINE VOUCHER SEMINAR – 14th June 2022. . 09.30AM -12.30pm

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ETSY & SHOPIFY – SELL YOUR PRODUCTS ONLINE.                            15 places             Cost €15              

8th Sept 2022.

Cottage industries and crafters need markets to sell their wares, learn how to set up an online store in the simplest way possible using Etsy or Shopify.   Find out which suits your offering.  Learn how to write descriptions that maximise interest and sales.  How to nurture your customers after they have bought from you.   The importance of story in selling work.   Session is 3 hrs and online, starting 9.30am until 12.30pm.

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MARKETING TECHNIQUES for your Business – Online                      12 places                             Cost €25

13/14th Sept 2022.

Learn how to market your business. Find out how to identify your market segment, analyze, decide and plan the most effective marketing strategy for your business. Learn various marketing and PR techniques, which includes Guerilla Marketing.     Each online session is 3 hrs, 10am to 1pm and will take place over 2 consecutive mornings over Zoom

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FINANCIALS FOR SMALL BUSINESS – Online.                       15 places                             Cost €15

20th Sept 2022.                                 

This half day workshop introduces participants to the basic principles of costing, pricing, and managing cashflow and covers all aspects of financials for a small business from managing your cashflow, monthly costs and expenses, managing a bank account, applying for credit, borrowing, Trading profit and loss.  Each participant should walk away with a clear knowledge on the financials for a small business and a clear understanding on the topics discussed.  online session is 3 hrs, 10am to 1pm through Zoom.

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COMPLIANCE ESSENTIALS FOR TRADING & MARKETING ONLINE.

21/22nd Sept 2022.                                                                       15 places                             Cost €25

If you are selling online or marketing online,  you need to protect your business.  Learn the security essentials for managing your website, your marketing activities and your customer’s data.  Make sure your website and trading online is compliant.   How to cover the basics of Privacy Policies, Cookies Permissions and Website Terms and Conditions.  Each online session is 3 hrs, 10am to 1pm.

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CONTENT CREATION for SOCIAL MEDIA & CANVA GRAPHICS – Online     12 Places             Cost €25

27/28/29 Sept 2022.

Learn how to create and develop unique and relevant content and graphics (Canva) for your website and social media channels. Find out how to keep your customers engaged and interested in your business.

3 sessions of 2hrs 15mins, starting 10am until 12.15pm.

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FACEBOOK FOR BUSINESS – Online.                                        12 places                             Cost €25

(includes ad campaigns (Intermediate/Advanced)

4/5/6 Oct 2022.                                                                                                             

This workshop is for people already familiar with Facebook and with an existing business Facebook page in operation.  Facebook is constantly changing and has evolved into an advertising business platform. This will cover the latest Facebook marketing techniques.   3 sessions online, each session is 2hrs 15 mins from 10am to 12.15pm

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INSTAGRAM ADVANCED – Online.                           15 places                             Cost€15

11th Oct 2022.   

The workshop is perfect for anyone already using the platform who would really like to up their game and learn some more advanced strategies to get the best from it for their business.

• Learn how to use Instagram Live, IGTV and Reels. • How Insights and analytics can improve your Instagram strategy. • Help you to understand the various Instagram algorithms as well as share tips on increasing engagement. • Hashtag strategy including how to use hashtags effectively in Stories. • Show you how to develop your own branded hashtag and encourage user generated content. • Running successful contests on the platform as well as tips on working with influencers. • Look at some useful tools that can help improve your Instagram strategy. • How to setup a shop on Instagram to sell your products • Tips on refining your Instagram style • Show you ways to create better photo, video and giff content • How to schedule content • Best time to post • Linking with your Facebook account Online session is 3hrs, 10am to 1pm.

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SEARCH ENGINE OPTIMISATION – Online                             15 places             Cost €15

18th Oct 2022.                                   

Learn the importance of search and SEO for marketing your business and driving traffic to your website.  This workshop aims to provide a detailed overview of current Search Engine Optimization best practice, it will address keyword research, long tail keywords, structure, navigation, and sales conversion.

Session is 3 hrs, starting 9.30am until 12.30pm

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REVENUE ONLINE RETURNS – Online.                                     15 places             Cost €25

25/26th Oct 2022.                           

This workshop will demonstrate the 3 steps to becoming a ROS customer, use ROS to its full potential, learn how to file a return online, upload content, make payments and use the inbox facility. Workshop facility to complete revenue forms as required.    Each online session is 3 hrs, 10am to 1pm and will take place over 2 consecutive mornings over Zoom.

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HOW TO CREATE CHRISTMAS THEMED MARKETING VIDEOS - Online      15 places             Cost €25

8/15 Nov 2022.

This course is aimed at any business that would like to learn how to develop and create their own cost effective marketing videos using just your smartphone, tablet or computer, on a shoe string budget.

No previous photography or videography experience required.

Following step by step instructions, learn how to easily create your own eye catching Christmas themed marketing videos to sell your products or services online.

Christmas is approaching and now is the time to start pulling together a marketing plan to sell your products or services.  Short marketing videos are currently the most effective way to grab attention for your products or services online. When you combine a strong hook, sparkling writing, and visual storytelling, you get content that’s more likely to inspire action. Two online 3 hr workshops.

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PLEASE NOTE – All of the above workshops are done online via zoom  

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