An advanced level course in Facebook Advertising for Business.
Trainer: The Marketing Crowd
Please pay cost of €50 to finalise your booking
This event is no longer available
An advanced level course in Facebook for Business, this is only suitable for people who have a Facebook business page and already have an understanding of Facebook marketing
Payment must be made prior to commencement of the course
Topics that will be covered
Advanced Facebook Advertising
Overview
There are two reasons why businesses need to understand how to advertise on Facebook;
- On average, less than 9% of followers now see updates from a page so the old way of marketing on Facebook is over and
- Facebook ads are an amazing and affordable way of getting into anyone’s newsfeed to tell them about your products or offer, simply by spending a small amount of money e.g. for €5-€10 you can get your message out to thousands of potential customers.
This advanced Facebook advertising course goes way beyond “how to boost a post” and shows you all the latest techniques.
Who is this course suitable for?
You must understand how to use Facebook and you need to already have a Facebook page setup. This is not suitable for people who are unsure how Facebook works.
What do you need?
This is a hands-on workshop and on the course you will setup lots of different types of advertising campaigns. Please bring a laptop. A tablet will not be suitable for many of the exercises.
Topics that we will cover
Overview of Facebook Ads
- Why are your posts not being seen by the majority of your followers
- How do Facebook ads work?
Step 1: Design your ads so that they stand out and communicate your message
- Ad dimensions
- Design toolkit and hands-on creation of adverts
Step 2: Know how to target the best audience for your business.
- Basic and intermediate ways to target
- Advanced targeting options
- How to target visitors to your website
- How to target your customers or email list
- How to target a lookalike audience
Step 3: Ensure your website will convert the traffic into enquiries and sales
- What do you need to do on your website in order to turn the traffic from ads into enquiries and sales
Step 4: Setup Custom Conversion tracking for your ads
Step 5: Understand how best to run the ad campaign
- Example campaign 1: How to get more people to see your posts
- Example campaign 2: How to drive traffic to your website
- Example campaign 3: How to get more followers for your page
Step 6: Understand how to monitor your ads
You have sucessfully added an event to your cart
loading...
Are you sure you want to remove this event?