Key topics
Setting marketing goals
Online promotional techniques overview
Traditional promotional techniques overview
Merging the two to give you a focused and targeted promotional strategy
Measuring and evaluating your promotional activity
The importance of value proposition and customer segmentation in creating your promotional plan
Converting your leads to sale – managing the sales process
Takeaway
Promotional plan for your business
Trainer
Theresa Mulvihill has been a business consultant for 20 years. She originally set up her business in 2002, working with businesses on marketing strategies, since the she has developed her client portfolio and works with clients across marketing strategies, business strategies and export marketing across all business sectors. Theresa is a firm believer in making promotion work for your business, with goal focus plan with key milestones and measurement techniques to guide you in making the best decision for your business.
