This programme is designed to provide participants with a comprehensive overview of digital marketing and will run over the following dates:
-Tuesday 10th, Thursday 12th, Tuesday 17th & Thursday 19th August from 1.30pm - 5.30pm (one-to-one mentoring session included afterwards).
Who is it for:
It is aimed at participants who are comfortable with computers and browsing the web. This programme has what we consider to be an essential add-on which is a basic primer of marketing in general which we have found to be very impactful for those who attend this and similar programmes.
Sometimes participants understand a bit about digital but nothing about marketing, this primer establishes a base marketing knowledge which we know to be vital to the success of the programme.
The Programme
The programme itself brings you through the basics of marketing and leads you to having the knowledge skills and attitudes to use digital marketing to drive their sales and build your brand and brand awareness.
Your Website
The programme covers the importance of a properly designed and attractive business Website know the best way to develop one for their business, Using the most modern Search Engine optimisation Search Engine Optimisation and analytics.
Other Platforms
The programme will also deal with marketing on other Social Media Platforms such as Facebook, Twitter, Linked In, Snapchat, Instagram, WhatsApp and Pinterest and enable you to decide which of the above is most suited to drive sales to their business
What do you get from attending this programme?
This programme will give you the skills to create a digital marketing strategy that you can implement with confidence in your small business.
During the four days you will:
- Learn about creating a solid digital marketing plan that you can implement
- Learn about websites and the importance of SEO
- Get an overview of popular social media platforms and straightforward advice on how to set up business accounts and interact on them.
- Get tips on creating content that will encourage brand awareness and drive sales
- Review case studies of businesses that are doing it well.
- Create your own plan that will be easy for you to implement and measure its success.
Session 1 - Tuesday 10th August - Instagram & Pinterest - Using these popular social media channels to promote your business
Session 2 - Thursday 12th August - Websites & SEO - How to make your website more visible on Google Search and get more visitors
Session 3 - Tuesday 17th August - Facebook & LinkedIn - Using these social media channels to build brand awareness and generate leads
Session 4 - Thursday 19th August- Marketing Strategy & Social Media Planning - How to plan your marketing activities to get results
