Your 2022 Marketing and P.R. Plan

Venue:
Online Virtual Classroom
 
Date:
25/01/2022
 
Note:
Tuesday 25th January
 
Time:
10am - 12.30pm
 
Category:
Business Training
 

An information Webinar to help you create your own Business Marketing and P.R. Strategy for the New Year. For businesses based in Limerick only.

This event is no longer available
 

Webinar outline:

  • Setting SMART Marketing Goals for 2022
  • Market analysis and review - SWOT / PESTLE
  • Value proposition review
  • Customer analysis
  • Competitor analysis
  • 7 P’s of marketing - Product; price; place; promotion; people; process; physical evidence
  • Branding
  • Promotional techniques for 2022
  • Developing a PR strategy for 2022
  • Implementation - Sales targets and marketing expenditure; KPI’s; staffing and timeframe.
  • Q & A and discussion

 

Templates included:

  • Marketing strategy template
  • Promotional strategy template
  • PR plan template