Your 2022 Marketing and P.R. Plan

Online Virtual Classroom
Tuesday 25th January
10am - 12.30pm
Business Training

An information Webinar to help you create your own Business Marketing and P.R. Strategy for the New Year. For businesses based in Limerick only.

This event is no longer available

Webinar outline:

  • Setting SMART Marketing Goals for 2022
  • Market analysis and review - SWOT / PESTLE
  • Value proposition review
  • Customer analysis
  • Competitor analysis
  • 7 P’s of marketing - Product; price; place; promotion; people; process; physical evidence
  • Branding
  • Promotional techniques for 2022
  • Developing a PR strategy for 2022
  • Implementation - Sales targets and marketing expenditure; KPI’s; staffing and timeframe.
  • Q & A and discussion


Templates included:

  • Marketing strategy template
  • Promotional strategy template
  • PR plan template