Effective Sales Planning & Lead Generation

The aim of this workshop is to help business owners or staff of SME’s who are now taking on the responsibility of sales, to gain a strategic insight and “helicopter” view in order to develop cost effective strategies to generate sales. Participants will learn the necessary skills to help them explore new avenues for generating leads, effectively network, build alliances and develop opportunities with existing clients. They will also learn the steps to create slick, results driven and targeted campaigns (direct mail, email & telephone) to develop relations and win sales.  

Objectives

After completing the workshop, each participant will be able to:

• Develop sales strategies to generate leads, build the pipeline and increase sales
• Identify various target groups – learn more about customers to create cost effective campaigns
• Work out numbers needed to generate sales and achieve your sales targets
• Find, source and build “hot” prospect lists and build a database of customers
• Discover new avenues to find opportunities and create partnerships with other businesses
• Develop the power of networking, learn to connect and become the “go to” guy every time
• Chose the right social media platform to market your business proactively
• Learn the key steps to design clever direct mail letters and understand the power of email
• Apply the key principles to confidently pick up the telephone to generate leads
• Follow up on leads to develop opportunities and get repeat business

Workshop Content:

• The power of sales strategies to explore new avenues, qualify leads and generate sales
• Define target groups, gather customer information & enhance the sales database (CRM)
• The numbers game - set realistic targets and conversion rates for a healthy sales pipeline
• Source leads – how, where, when and what to look for when sourcing new leads
• Widen your net– build relations by networking, managing referrals & strategic partnerships
• Identify and utilise the right social media platforms for your business
• The benefits of direct marketing – learn the do’s and don’ts of “dazzling” sales letters and email messages
• The advantages of picking up the phone to build connections with customers
• The importance of follow up to maximise opportunities, improve relations & get repeat sales

Please Note: 

• This training is for businesses currently trading or planning on trading in Waterford City or County. If you are based outside of Waterford please contact the relevant LEO to access a similar service. A full listing of LEO offices are available by following this link - Find Your Local Enterprise Office
• By booking this course you agree to share your booking details with the trainer.
• The Zoom link for this online programme will be emailed in advance. 
• Two factor authorisation is required when booking; please ensure you have this set up with your bank. If you experience any difficulties regarding payment, please contact the LEO office at 051 849905 for assistance.

Delivery Method

This workshop will be delivered via Zoom. Click the link below to see how to use Zoom.

Click here in order to find out how to use Zoom

Training Partner:

Karen Sommerville - Call Focus