Google Ads

Two factor authorisation is required when booking; please ensure you have this set up with your bank. If you experience any difficulties regarding payment, please contact the LEO office at 051 849905 for assistance.

It's not always possible to get that coveted number one position on Google, so often Google Adwords can be a good alternative. This course will help participants set-up a dynamic, results driven Google Adwords campaign. Suitable for business owners who have a website but find it is not generating sufficient sales.

Objectives:

At the end of the workshop(s) each participant will:

• Understand the different types of ads and bidding options.
• Be aware of the key tools and features in Google Ads and know how to use them effectively.
• Be able to set up and run effective Google ad campaigns for a high Return On Investment.

Course Content

• Setting up a campaign in Google Ads – a walk through setting up a campaign and AdGroups
•  Using the Google Keyword Planner, Google auto-complete & Ubersuggest for choosing campaign keywords
•  Keyword Quality score – what it is and why it is important
•  Writing an effective ad and using Ad extensions effectively to increase position and click through rate
•  Creating effective landing page – the core components of a landing page
•  Linking Google Analytics data and Customising Google Ads reports.
•  Conversions: how to set up conversion tracking

Practical Elements

• Keyword research
• Hands on writing an effective ad

Prerequisite

Attendees should have access to a second device (phone. laptop, iPad, etc) so you can access the Google platform and still be able to view the ZOOM presentation. 

When booking, please note: 

• This training is for businesses currently trading or planning on trading in Waterford City or County. If you are based outside of Waterford please contact the relevant LEO to access a similar service. A full listing of LEO offices are available by following this link - Find Your Local Enterprise Office
• By booking this course you agree to share your booking details with the trainer.
• The Zoom link for the course will be emailed to you in advance of the training.

Training Partner

Sandra is the director of Be:Dynamic.

Sandra holds the NUI Certificate in Training and Continuing Education and has over 17 years’ experience in delivering successful online marketing services, mentoring, consultancy and training.

Sandra works with a diverse range of sectors and she understands the hurdles businesses face in this digital age. Sandra delivers training on a variety of digital marketing topics including best practice web development and online advertising, email marketing, social media, SEO and mobile.