Venue:
Enterprise House, O'Brien Road, Carlow
Note:
Targeted at Businesses Marketing to 55+ age group
Have you considered marketing your products/services to an older generation (55+) using digital? Want to learn how? This workshop will arm you with the information and knowledge to market effectively to the over 55 age group.
This event is no longer available
Developing an Age Friendly Marketing & Digital Strategy for your business.
Have you considered marketing your products/services to an older generation (55+) using digital?
Want to learn how? This workshop will arm you with the information and knowledge to market effectively to over 55s.
During this workshop we will cover:
- A look at over 55s - Market Opportunity & Examples
- Tips for Marketing Effectively to over 55s - Understanding your customers buying journey
- Building a Personal Profile for your product/service, worksheet for you to take away
- Age friendly digital platforms – content & tactics on social media, email marketing, SEO, Google Ads.
- Bringing the strategy together – measuring & revising
As part of Enterprise Week 2020, Carlow County Council’s – Local Enterprise Office is offering opportunities for County Carlow companies to attend this seminar and also receive a follow up mentoring session to develop their own Age Friendly Marketing Strategy.
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