Carlow County Council are seeking Expression of Interest Proposals for Full Management Services including Media Management & Maintenance for the Bee-Visible Signage around Carlow Town

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EXPRESSION OF INTEREST


Carlow County Council are seeking Expression of Interest Proposals for Full Management Services including Media Management & Maintenance for the Bee-Visible Signage around Carlow Town
Information Pack available www.carlow.ie or by e-mailing enterprise@carlowcoco.ie. Queries to Pierce Kavanagh on 059-9129783
Closing Date for Submissions: 22nd March 2022 @ 12 noon


EXPRESSION OF INTEREST (EOI) PROPOSAL


Carlow County Council (Irish: Comhairle Contae Cheatharlach) is the authority responsible for local government in County Carlow, Ireland. As a County Council, it is governed by the Local Government Act 2001. The council is responsible for housing and community, roads and transportation, urban planning and development, amenity and culture, and environment.

The Council is currently seeking proposals for Full Management Services including Media Management and Maintenance for the ‘Bee-Visible’ Signage around Carlow Town.

Description of Services Required – Complete Media Management & Maintenance

This management role is for 34 ‘Bee-Visible’ roadside promotional signs at 17 locations around the Ring Road of Carlow Town and may involve any or all of the following:

- Full sign management services
- content creation
- promotion
- engagement with customers
- creation of advertisements
- installation of advertisements
- marketing of signs
- all financial transactions associated with charging costs of promotion
- maintenance of display signs


Note 1: Physical display signs are already in situ.
Note 2. 4 x Signs are reserved for Carlow County Council at zero cost to the Council


The following are the attributes of the required company for the service:


- Ability to develop content creation and engage in media management for signs as outlined above
- Management of signs and all charging associated with same
- Organisations will provide all relevant content. The company may be required to re-purpose this content with image creation for the purpose of media promotion
- Source and utilise legal images for the purpose of rebranding as graphics for media promotion
- The company will be required to respond to urgent content promotion requirements in a timely manner as they occur
- Ensure brand is represented consistently through an agreed format
- Create, implement, and manage regular advertising campaigns                                                                                                                                                           Provide a monthly metric report synopsis for month-to-month KPI comparison and analytical purposes                                                                                                 -  Maintenance of all relevant display signs

It is envisaged that the management of the Bee-Visible signs will be achieved with a net-zero cost to Carlow County Council or on an income-share basis. The contract will be for an initial two years beginning in June 2022 with the potential for up to two extensions, at the discretion of Carlow County Council.
There will be an option for either party to withdraw from the contract on provision of three-months’ notice.

Submission Process


Proposals should be based on the above and all submissions should be no longer than three pages, made in writing and posted to:

Bee-Visible Project
Carlow County Council Local Enterprise Office
Enterprise House
O’Brien Road
Carlow

The submission should demonstrate (1) the competency of the company to deliver the services (2) the proposed funding model.
This document issued is for information only and does not constitute, and shall not be interpreted as, an offer for sale, prospectus, or the basis of a contract.