Carlow Launches #shoplocalshopcarlow campaign

Carlow Launches #shoplocalshopcarlow campaign

Brian O’Farrell , CEO , County Carlow Chamber, President of County Carlow Chamber, Rowena Dooley, Cllr. Andrea Dalton, Cathaoirleach of Carlow County Council, Colin Rea, Bagenalstown Chamber of Commerce, Michael Rainey, Director of Services, Carlow County Council

Carlow Launches #shoplocalshopcarlow campaign

“In an era of global connectivity and convenience, the call to support local businesses resonates now more than ever.” says , Cllr. Andrea Dalton , Cathaoirleach of Carlow County Council as County Carlow Chamber, Bagenalstown Area Chamber of Commerce and Carlow County Council proudly announce a concerted effort to champion the spirit of local commerce with the launch the  #shoplocalshopcarlow campaign for 2023. Explaining the campaign, the Cathaoirleach said” #shoplocalshopcarlow encourages the public to shop and to click local to help businesses in their community to support one again. This campaign is a great reminder to people to consider what is on their doorstep and to shop local”. The campaign includes digital promotions, competitions, radio shows and print competitions and runs in tandem with County Carlow -  A Festive Family Experience.

Speaking about the importance of shopping Local in the run up to Christmas, President of County Carlow Chamber, Rowena Dooley, emphasizes the critical role local businesses play in the economic vitality of our County. "When you shop local, you are investing in the heartbeat of your community. Local businesses are the backbone of our economy, providing employment opportunities, contributing to local development, and creating a unique identity for our towns and villages. By choosing to spend your hard-earned money with local merchants, you are directly contributing to the growth and prosperity of your own community."

Colin Rea, representing  Bagenalstown Area Chamber of Commerce, echoes these sentiments, stating, "In a world dominated by multinational corporations, it's easy to overlook the incredible diversity and character that local businesses bring to our town and villages. Each purchase made at a local store is a vote in favour of preserving the distinctiveness and charm of our community. Moreover, local businesses are more likely to reinvest in the community, creating a positive economic cycle that benefits us all."

As part of our "Shop Local, Support Local" campaign, we are excited to announce a series of engaging promotional activities designed to connect consumers with their local retailers. Weekly digital competitions will offer exciting prizes, enticing shoppers to explore the vast array of products and services available right in their own backyard. Radio shows will feature interviews with local business owners, shedding light on the stories behind the storefronts and encouraging a sense of familiarity among residents.

Additionally, our campaign will produce compelling digital video content showcasing the diverse offerings of local retailers. These videos aim to not only promote the unique products and services available but also to create a virtual bridge between businesses and their customers, fostering a deeper connection within the community.

Join us in making a conscious choice to support local businesses, strengthen our community bonds, and celebrate the vibrant tapestry of our town. Together, let's make a lasting impact by choosing to #shoplocalshopcarlow in 2024.