Would you like to improve your marketing on Instagram – especially if you are a retailer?

 This LIVE online training course explains to people who already use Instagram for marketing, tools and tactics they can use to improve their existing marketing efforts.

 The course will cover.

1. A framework for your Instagram marketing – how to approach marketing on Instagram
2. Tactics to grow your Instagram followers
3. How Instagram Reels can increase your reach and engagement
4. How to use Instagram Shopping to drive people to your website
5. Ways to increase engagement with your posts

 Who is this course suitable for?

This Level 2 course builds on the Level 1 course and is suitable for those who:-

• Already understand how to use Instagram and feel comfortable using it for marketing.
• Have attended the Instagram for Beginners/Level 1 course delivered by Evan Mangan of The Marketing Crowd (either a single course or as part of the Digital Marketing Programme/Social Media Marketing Bootcamp)

 It is particularly useful for retailers as we will look at how to target local shoppers and also what is involved in Shoppable posts for online retailers.

 This course is not for beginners, digital marketing trainers/consultants or website designers.

 Please be aware that it will not cover topics that were covered in the Level 1 course including:-

• How to use Instagram
  • How to setup your profile correctly & some key settings for business
  • How to search and interesting content & people to follow
  • How the Newsfeed works
  • How to post
  • Overview of Instagram Stories
  • How to post a story
• How to use Instagram for marketing – for free
  • How to migrate to a business account
  • Develop a content plan – what will you post?
  • How to Grow your Followers
  • How to effectively drive people to your website
• An introduction to Instagram Reels

 (Please refer to the Level 1 course if you want to cover the points above).

This course will be delivered by Evan Mangan of The Marketing Crowd

What do you need?

A laptop/pc/Mac/tablet to take part in the course and your smartphone with the Instagram app downloaded in advance of the course.  We recommend that you do not use your phone to join this course as you may wish to use/access the Instagram app during the course.

Course Methodology:

This is a 3-hour LIVE online course which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones, but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.

This course is not for beginners, digital marketing trainers/consultants or website designers.