Felicity McCarthy is the founder of Sparkdigital.ie, a digital marketing training and consultancy company. Felicity works with businesses at various stages of their lifecycle to help them develop digital marketing strategies and guide them to execute those plans.

Felicity has worked on the cutting edge of the technology sector for 20 years leading European digital marketing teams in companies such as Facebook, eBay & Dell. Sparkdigital.ie clients include Pinterest UK, Facebook & Instagram EMEA, Western Digital EMEA, Daft.ie, Mercantile Group, IDA Ireland, Bank of Ireland, Siren.io, MoShoppa.com, 123.ie, Grant Thornton Ireland, TopOil Ireland, Irish Management Institute, Irish Times Training, Digital Marketing Institute & more.

Felicity has a BComm & MSc from NUIG, and very actively contributes to the digital industry in a range of ways, including speaking at 3XE Digital 2019, Dublin Tech Summit, Social Media Summit, Image Magazine Digital Masterclass, Marketing Week London, Social Media Week London, Business Startup Show London, Dublin Web Summit, as well as contributing on the judging panel of the of IIA Net Visionary Awards.