Digital for Craft & Creative Enterprise: From Making to Selling Online,A Practical Two-Hour Workshop

It is important to understand which digital channel suits your business right now, how buyers search for what you make, and what has to be in place before someone will take out a card and pay. Most makers are missing two or three small things rather than doing anything fundamentally wrong. This session finds them.

Over two practical hours, you will choose a route to market instead of scattering your energy across many, and learn how to design and build a content and follow-up rhythm that you can consistently maintain. Whether you have never sold online or you have been trading for years and want it to work harder, you will leave with decisions made and the first steps written down.

The emphasis throughout is on what craft and creative businesses face day to day. Real products, real prices, real conversations with customers. Not marketing theory.

This workshop is ideal for:

• Crafts and creative makers who want to turn a passion into a full-time business
• Early-stage creative businesses in Co. Carlow and the wider south-east region
• Established makers who sell at markets or by word of mouth and want to reach beyond their existing network
• Anyone with a website, shop or social account that is not producing the sales it should

By the end of this workshop, participants will be able to:

• Choose the right digital channel for their stage of business, weighing up social media, online marketplaces and their own online shop
• Use the search terms their customers actually search for, so new buyers can find them on Google and marketplace search
• Turn followers, likes and website visits into completed orders by removing the obstacles that stop people buying
• Reply to enquiries, follow up and approach stockists without feeling like a nuisance
• Build an email list and a repeat customer base that smooths out unpredictable income

Workshop Content:

• Choosing your route to market: social, marketplaces and your own shop
• Getting found beyond the people who already know you
• Turning interest into orders
• Content and consistency without burnout
• Building repeat customers

Book your place today as spaces are limited

Facilitator: Noel Davidson, Head of Training & Strategic Partnerships, The Entrepreneurs Academy

Noel Davidson brings expertise across social media, e-marketing, sales and marketing, business planning and communication skills, built over more than thirty years in person-facing roles across retail, hospitality, horticulture and leisure. He has been a sole trader, a company founder, a buyer with Apple and Sigma Telecom, and the founder of digital content company Mediagasmic, so he understands the small business side of digital as well as the technical side.

• Date: Thursday 29th October 2026
• Time: 10am - 12noon
• Location: Enterprise House, O'Brien Road, Co. Carlow

Booking: Places are limited and allocated on a first come, first served basis. Book online through the Local Enterprise Office Carlow website - button above on this webpage.

Enquiries: enterprise@carlowcoco.ie or 059 9129783

This workshop is delivered as part of Local Enterprise Office Carlow's support for the craft and creative sector under the Co. Carlow Craft & Creative Industries Enterprise Strategy 2026 to 2030.