LinkedIn for Business Development: One-day practical training programme that turns your profile into a business asset

If LinkedIn feels like just one more thing on an already full plate, this one-day workshop is for you.

Built specifically for Irish SME and micro-business owner-managers, it’s practical, hands-on, and focused on real business development (not gimmicks, paid ads, or pushy sales scripts). In a single day, you’ll sharpen your positioning, upgrade your LinkedIn presence so it’s instantly clear what you do and who you help, and leave with a simple, workable, weekly routine.

You’ll also build a realistic 30-day content and outreach plan designed to create consistent visibility, stronger credibility, and more of the right conversations, so LinkedIn starts working like a steady source of leads, relationships, and opportunities.

Who this training is for

• SME and micro business owners and managing directors
• Founders and service-based businesses (especially B2B)
• Anyone who wants to generate leads, partnerships, hires, or local credibility through LinkedIn

What we will cover

• How LinkedIn works for SMEs: positioning, audience, and the customer journey from discovery to conversation
• Profile optimisation: become easier to find and more compelling to contact
• Company Page essentials: what matters, what does not, and quick credibility wins
• Building the right network: quality over quantity, with a clear target list
• Content that converts: pillars, formats, cadence, and a repeatable system
• Engagement that wins: how to comment and interact to build trust fast
• Lead generation without spam: search, outreach, follow-up, and offers that feel natural
• Measurement and momentum: simple KPIs and a 30-day plan

Agenda 

• 09:30: Introduction: Linkedin as a business system (not social media)
• 09:45: Creating a personal profile that attracts customers (not a CV)
• 11:00: Break 
• 11:15: Building a strong company presence on LinkedIn
• 12:05: Network Strategy: Turning connections into business assets
• 12:55: Finding leads and opportunities using LinkedIn Search (setup and quick wins)
• 13:20: Lunch
• 14:00: Finding leads and opportunities using LinkedIn Search (hands-on search, lead lists, opportunity spotting)
• 14:50: Outreach that converts
• 15:35: Content that generates leads (Simple and Sustainable)
• 16:10: Wrap-Up: Your 30-day LinkedIn action plan (priorities, weekly routine, simple kpis)
• 16:30: Close

What you will leave with:

• A clear understanding of how LinkedIn supports your business’ sales and marketing.
• A refreshed personal profile that attracts the right customers.
• A practical plan to improve your Company Page to build visibility and trust, including quick fixes that can be actioned immediately.
• A focused approach to building a relevant network aligned with your business goals.
• The skills to identify leads and opportunities using LinkedIn search and existing connections.
• A professional, natural outreach approach that feels confident and not overly sales-focused.
• A simple, sustainable LinkedIn content that supports lead generation.
• A one-page 30-day action plan tailored to their business, with simple KPIs to track progress.

Why SMEs should attend

• Stop guessing: learn what actually matters on LinkedIn for small businesses
• Save time: build a repeatable routine that fits around running the business
• Build credibility quickly: make your profile work like a mini website and sales page
• Generate opportunities without being salesy: start better conversations with the right people
• Leave with a plan: not just information, but a set of actions and templates you can use immediately

Meet your trainer

This training is delivered by Sandra Hennessy of Be Dynamic, a digital marketing trainer and consultant who focuses on empowering businesses with practical, usable skills. Sandra’s style is live, interactive, and built around ‘learning by doing’, so you can apply what you learn during the session, not weeks later. She has supported and trained SMEs through programmes and organisations across Ireland, bringing a straight-talking, jargon-free approach that owner-managers appreciate.

Logistics:

• Date: 18th June 2026
• Time: 9:30-4.30pm
• Location: Enterprise House, O’Brien Road, Carlow
• Attendees need to have access to their LinkedIn account on the day. All attendees must bring their laptop and be able to access their LinkedIn account on their browser via linkedin.com.

Ready to make LinkedIn work for your business?

Book your place now and leave with a stronger profile, a content plan, and a lead generation routine you can maintain. Places are limited and a €40 contribution per person applies.