Forgotten China Case Study

Q&A with Julia Swan founder of Forgotten China

Julia Swan      Forgotten China Logo

  1. Tell us about your business.

Forgotten China sources old (mainly vintage) china and then upcycles it into beautiful china pieces, including bespoke lighting features, unique jewellery creations and natural soy wax candles.

Each piece of china chosen for our creations tells a story and showcases a beautiful design that harks back to an age gone by, or is reminiscent of the plates and cups on the tables of our mothers and grandmothers.


  1. How has Local Enterprise Office Dún Laoghaire-Rathdown supported your business to date? Which support(s) has been most beneficial to you and your business?

LEO DLR has supported my business by;

  • Providing me with a Mentor who was invaluable in the initial stages of the business.
  • providing Forgotten China with an Trading Online Voucher which allowed me to optimise my website and therefore enable my potential customers to locate my website quickly and effectively when searching online.


  1. What is your best sales tip?

  • Believe in yourself and your product 100% because this passion and self-belief shines through during all communications with your customers.
  • Keep making those sales calls!


  1. What was the best business advice you have received? 

The “to-do” list is endless when you have your own business so learn how to plan your time effectively and make sure that you keep your focus on the long term goals and strategy.


  1. How did you raise the finance for your business?

Personal finance


  1. What are the best digital tools you have used to grow your business?

Picmonkey - Great tool for editing images

Dropbox - Excellent storage solution for files and images

Google Analytics - Useful tool for analysing website traffic, especially if you are tracking specific marketing activity.


  1. What advice do you have for other entrepreneurs? 

Set daily, weekly and monthly goals so that you know exactly what you want & need to achieve within a certain time frame. This really helps for planning your time effectively and holding yourself accountable.


Many thanks to Julia Swan for taking part in this interview!

For more information on Forgotten China you can visit their website at:

You can also get the latest news and updates on their social media sites at:

Forgotten China Facebook

Forgotten China Twitter

If you would like to find out how your Local Enterprise Office can help you start or grow your own business, please visit our website on, call us on 01 204 7083 or simply stop by our office on the first floor in Harbour Square, Dún Laoghaire.