HappiClose Case Study

Q&A with Carol Fitzpatrick founder of HappiClose 

HappiClose         HappiClose logo

  1. Tell us about your business.

HappiClose designs, makes and sells clothes which are uniquely easy to fit and fasten for babies and small children. Instead of poppers or buttons, special baby-soft Velcro  is used for fastening, which makes dressing an easy experience. The range includes dresses, pinafores, skirts and dungarees in 100% cotton. Limited numbers of each design are produced, making them truly exclusive. Stockists include Avoca, Fishers of Newtownmountkennedy, and Jane Carroll Design in Blackrock.  

 

  1. How has Local Enterprise Office Dún Laoghaire-Rathdown supported your business to date? Which support(s) has been most beneficial to you and your business?

DLRLocal Enterprise Office has provided invaluable support. In the early stages they put me in touch with  a mentor, whose guidance and support enabled me to get the business off the ground. In 2013 I received  a Feasability Grant which helped me extend the range of products and develop a website ( www.happiclose.com).

I have just been awarded Trading Online Vouchers which will ensure that I can promote my business and sell online. Their encouragement is invaluable.

  

  1. What is your best sales tip? 

Be positive, don’t take things personally, and keep trying!

  1. What was the best business advice you have received?

In the early stages of my business, I was intent on developing an easy to fasten babygro. I spent lots of time and money trying to get the right design, without success. My mentor encouraged me to ‘let it go’, which was hard to do, as this was my ‘vision’. I did let it go, and focused on other items which are now selling well.

 

  1. How did you raise the finance for your business?

When I took early retirement from my career as a child psychiatrist, I earmarked a portion of my lump sum for investment in the business. It was an amount that I could afford to lose if the business did not work out. This is my second year in business, and as turnover has increased,  I have spent only a fraction of that sum.

  1. What are the best digital tools you have used to grow your business? 

The HappiClose website and Facebook pages. This year I will learn to use these more effectively to promote sales, and will use my Online Trading Vouchers to develop an online shop.

  

  1. What advice do you have for other entrepreneurs?

Enjoy the good times, keep going through the not so good times,  keep linked in with other entrepreneurs, and never be afraid to ask!

 

Many thanks to Carol Fitzpatrick for taking part in this interview!

For more information on HappiClose you can visit their website at: www.happiclose.com

You can also get the latest news and updates on their social media sites at:

HappiClose Facebook

HappiClose Twitter

If you would like to find out how your Local Enterprise Office can help you start or grow your own business, please visit our website on www.localenterprise.ie/DLR, call us on 01 204 7083 or simply stop by our office on the first floor in Harbour Square, Dún Laoghaire. 

 

 

 

 

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