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Digital Marketing & AI for Business

10 Week Digital Marketing and AI for Business Course

Local Enterprise Office Dún Laoghaire Rathdown presents a new and comprehensive 10-session online training program tailored specifically for SMEs.

This programme will equip you with the essential knowledge and skills required to navigate the ever-evolving digital landscape, incorporating Artificial Intelligence, Digital Transformation, Process Automation, and the Ethics of AI.

Additionally, we will delve into traditional digital marketing methods such as Search Engine Optimization, Google AdWords, Email Marketing, Web Analytics, and explore promotional opportunities through established and emerging Social Networking platforms.

This course runs from 6.30pm-9.30pm on ten consecutive evenings, online (via Zoom). 

* Please note that the below course content is for general information purposes. It is subject to review and change at the discretion of LEO DLR.

 

LEO DLR 10-Week Digital Marketing & AI for Business Course

Local Enterprise Office Dún Laoghaire Rathdown presents a new and comprehensive 10-session online training program tailored specifically for SMEs.

This programme equips you with the knowledge, tools and framework to navigate the evolving digital landscape covering digital transformation, AI, process automation, ethics of AI, SEO, Google Ads, email marketing, web analytics, social media, branding and content marketing. You’ll leave with a clear, business-specific Digital Marketing & AI Playbook, covering:

  • Goals & objectives
  • Customer/audience segments
  • Digital channels & tactics
  • Content themes & calendar
  • AI implementation & automation
  • Analytics & performance measurement
  • Advertising & amplification

What makes this programme different

In addition to the group training sessions, you’ll benefit from:

  • Mentoring - two one-hour one-to-one mentoring sessions with an expert coach, to help you shape and refine your Playbook and ensure it’s tailored to your business context and objectives.
  • AI Assistant - access to a custom AI assistant, designed to support you as you build your own digital strategy providing prompt ideas, recommendations, scenario-analysis, content templates and strategy suggestions so you’re not just learning, you’re doing.

How the course is delivered

The course combines:

  • Interactive online group sessions
  • Practical exercises and individual tasks (bring your laptop and mobile)
  • Peer learning, case studies and presentations
  • One-to-one mentoring to personalise your strategy
  • AI-assistant support to accelerate execution

Course structure (10 sessions)

Session 1: Understanding the Digital Landscape - digital transformation, AI and ethics

  • Introduction to digital transformation and its importance for small businesses.
  • Overview of AI and its role in digital marketing.
  • Ethical considerations in AI and digital marketing.

Session 2: Digital Transformation Strategy - drivers, challenges and business case

  • Crafting a digital transformation strategy for your business.
  • Identifying key drivers and challenges.
  • Case studies of successful digital transformations.

Session 3: Artificial Intelligence in Marketing - chatbots, personalization, predictive analytics

  • How AI can enhance marketing efforts.
  • Implementing AI-powered chatbots, personalization, and predictive analytics.
  • Practical AI tools and platforms for small businesses.

Session 4: Process Automation and Efficiency - streamlining workflows, marketing/customer service

  • Automating routine tasks to streamline operations.
  • Benefits of workflow automation in marketing and customer service.
  • Hands-on demonstrations and tools.

Session 5: SEO and Google AdWords for Small Business

  • SEO essentials for improving online visibility.
  • Google AdWords campaigns for small businesses.
  • Measuring ROI through SEO and AdWords.

Session 6: Email Marketing Mastery -  segmentation, personalization, automation

  • Crafting effective email marketing campaigns.
  • Segmentation, personalization, and automation.
  • Measuring email marketing success.

Session 7: Web Analytics for Growth - tracking, interpreting data, conversion optimisation

  • Implementing web analytics tools to track performance.
  • Interpreting data to make informed decisions.
  • Conversion rate optimization techniques.

Session 8: Leveraging Social Networking Platforms - existing platforms and emerging trends

  • Maximising your presence on established platforms like Facebook, Instagram, LinkedIn, and Twitter.
  • Exploring emerging platforms and trends.
  • Building a social media strategy.

Session 9: Content Marketing and Branding - creating compelling content and distributing it

  • Creating compelling content that resonates with your target audience.
  • Building a brand presence online.
  • Content distribution and promotion strategies.

Session 10: Promotional Opportunities on Social Media - paid advertising, influencer partnerships, measurement

  • Paid advertising on social networks.
  • Influencer marketing and partnerships.
  • Measuring social media campaign performance.

How is the course delivered?

This course features group work, individual tasks, presentations, Q&A, practical exercises, peer learning and case studies. The priority is to equip participants with knowledge and skills which they can implement in their businesses.

What do I need to bring?

Course materials will be provided. Participants are asked to bring along their laptops and mobile phones to participate in the practical exercises.

The trainer company running this course is Content Plan.

Please see list of our Online Training and Events here to see when we will be running the next course. 

 

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