4 Week Mastering the Sales Process Course - Starts 5th Oct 2021

6.30pm - 9.30pm
Management Development

Designed for small business owner managers, or individuals in a sales role wishing to develop the business through a professional sales approach.


Mastering the Sales Process

Are you looking to improve the management of your business' client pipeline?

Successful sales people are constantly updating their skills, making sure they generate money by being at the cutting edge of sales and sales techniques. Local Enterprise Office Dún Laoghaire-Rathdown has developed a 4 week evening programme for you and your business. Under the guidance of specialist experienced trainers, you will learn how to design a sales process which will help you to identify and quantify customers, generate leads, manage the sales pipeline and secure referrals.

Each session is carefully designed to allow participants to gain an understanding of what it takes to gain customers and manage their business to the point of sustainability and growth. It will look at the way to do this as the economy is experience an upturn and will provide key tips for cost effective sales activity. 

All course content has been carefully chosen to support any new or established product or service-led business. Class sizes for this course are limited to 12 people to maximise learning outcomes for participants. If you are unable to attend one of the four sessions, let us know and we can arrange for those course notes to be emailed to you.

This course runs from Tuesday, 5th October - Tuesday, 26th October 2021.

The venue is online via Zoom.

Week 1

Tuesday, 5th October

Achieving a Professional Sales Approach 

  • Evaluating current sales techniques
  • Effective Communication Skills
  • Sales Skills Techniques
  • Developing a professional sales approach
  • Presenting yourself with confidence
  • Enhancing your ability to sell

Week 2

Tuesday, 12th October

Sales Process 

  • Stages of a Sales Process
  • Qualifying real prospects and assessing customer needs
  • Effective questions that can be used to develop an understanding of the customers motivational drivers and aspirations
  • Planning and preparation
  • Behaviour and Skill at meetings
  • Overcoming objections
  • Increasing the level of interest to sales conversions
  • Closing the Sale
  • Managing Account Expansion
  • Payment and Credit

Week 3

Tuesday, 19th October

Using Social Media platforms to stimulate Sales 

  • Social media campaigns that get results
  • Making your social media sales strategy fit for your customer segments
  • Increasing on-line sales by creating the right content at the right volume
  • Email marketing campaigns
  • Building your network
  • Connecting your social media campaigns back to the business
  • Emerging trends

Week 4

Tuesday, 26th October

Strategic Sales Planning

  • Developing a Selling System
  • Analyse of sales plans and ensuring best practice going forward
  • Client Relationship Management
  • After Sales Service
  • Setting targets and measurement techniques
  • Implementing a sales strategy

Mastering the Sales Process Course - How it is Delivered

This course features group work, individual tasks, presentations, Q&A and exercises. The priority is to equip participants with knowledge and skills which they can implement in their businesses.

Book Your Place & Get Your Business Started...

The Course Fee is €75 per person and is payable prior to course commencement.To Book & Pay for your place now, simply follow the 'Book Now' link at the top of this page.If you need any assistance, please contact (01) 204 7083 or bookings@leo.dlrcoco.ie