8 Week Online Marketing & Social Media Course Starts 26th Oct 2022

6.30pm - 9.30pm
Management Development

Want to develop an Online Marketing and Social Media strategy? Book a place on our eight week course. Starts Wed 26th Oct

This event is no longer available

Build an Online Marketing & Social Media Strategy for your Business.


Are you looking to grow your business' online presence but are unsure of how best to do it?

Local Enterprise Office Dún Laoghaire-Rathdown has developed an eight week evening programme for you and your business. Under the guidance of a specialist experienced online marketing practitioner and trainer, you will learn how to devise and execute a customised and integrated web marketing strategy for your business. All course content has been carefully chosen to support any new or established product or service-led business. Class sizes are limited to 15 people to ensure maximised learning outcomes for participants. If you are unable to attend one or more of the eight sessions, let us know and we can arrange for those course notes to be emailed to you.


This course runs from 6.30pm-9.30pm on eight consecutive Wednesday evenings (26th October – 14th December 2022). 

The course will take place online.


Session 1

26th October

Introduction: adapting to the digital world

An introduction to the concepts of digital presence, digital marketing channels & websites, content, organic vs. paid, Customer Experience, suppliers’ selection & management, prioritizing & planning.

Session 2

2nd November



  • What is LinkedIn and why it is important
  •  Understanding all the different ways we can use LinkedIn
  • How to build an effective profile & company page – including live demos & hands-on activities
  • How to use LinkedIn to grow your network & business and build your brand (networking, business development, sales)

Session 3

9th November


This is a comprehensive session encompassing all elements of website planning designing, building, launching, monitoring and improving. Learn the principles of an effective website, the different platforms available, how to plan a website, preparing a brief, working with your supplier, monitoring performance to keep improving (Google Analytics & other data sources). 

The session includes hands-on activities, reviews for volunteering participants websites and receiving a website building/improving template.

Session 4

16th November

SEO & Content


  • What does SEO mean?
  • The four main parts of SEO to consider
  • The latest changes to the Google algorithm & what is deemed as 'good content'
  • How to create "Google friendly" content
  • How to use the Google algorithm to grow your brand & sales
  • How to find your Keywords
  • Paid advertising
  • What is Google My Business & why is it important?

The session includes hands-on activities and reviews of volunteering participants SEO & digital presence.

Session 5

23rd November

Google Ads & Display

  • An introduction to paid digital marketing & the various channels
  • What are the advantages of an SME when it comes to marketing?
  • What is ROI and KPIs?
  • The "How many customers do you need?" Model
  • Why business start with Google Ads
  • The difference betweens Google Ads & Google Display
  • How to build & manage campaigns (including hands-on experience in creating the wording to an ad, and live demo on participants website)
  • How to track & measure in order to improve

Session 6

30th November

Social Media Marketing

The main channels Facebook & Instagram;

  • Why it’s important
  • How to choose your platform
  • Opening a Facebook business page
  • The difference between organic post, sponsored post & an ad and when to use each
  • Increasing engagement
  • Setting up a campaign, the various settings & KPIs involved
  • The creative (text, photo / video) and its importance
  • How to track, measure & improve.

Session 7

7th December

CRM, Retention, Customer Experience (CX), Email Marketing, Digital tools & Data


This is a comprehensive session encompassing all elements of CRM, retention and email marketing from a customer-centric and customer experience point of view, in order to increase customer satisfaction and increase the volume of loyal customers.

  • What is the difference between acquisition & retention
  • Why is retention important
  • What is customer’s Life Time Value
  • Ways to retain customers & increase LTV
  • How to use emails effectively (design, plan, platforms, schedule, call to action, etc.)
  • How to track, measure & improve the end-to-end CX (surveys, NPS – Net Promoter Score, and more)

Session 8

14th December

Digital Tools & Data, Other & Emerging Social Media Platforms and Course Summary


The importance of digital tools and good data in running & growing a business, what is No-Code and how to use the leading tools for emails, calendar, databases, mobile & web apps, finance, payments, and customer service to advance the business (including hands-on activities using the tools).
Twitter, YouTube, Pinterest, WhatsApp, Snapchat, Tik Tok – introduce, which to use, how to use, and course summary with all main takeaways.

* Please note that changes to the running order of these sessions may be made.

Optional: You may wish to opt in for a free 1-1 mentoring session (1 hour) with our training providers Hidai & Orli from Degani Consultants Limited to be utilised throughout the duration of the course (up to a week after its finished). These sessions allow participants to share challenges, ask questions, and discuss matters confidentially. They also allow us to get to know the participants better, to understand their needs and to ensure they put the course material to use in their own business. All the participants who utilised this opportunity saw huge benefits both personally & professionally.


Delivery Methodology

This programme will include a combination of short presentations integrated with group work and individual tasks online with a strong emphasis on practical application throughout. Participants will get the opportunity to practice their skills during the programme in a way that will allow you to immediately apply the topics covered in your businesses. This will be supported by relevant printed materials that participants will receive.

Please note, as this is a practical workshop, participants are required to bring their own laptop (that can connect to WiFi).


About your Facilitator

This programme is being run by Degani Consultants Limited.


Book Your Place & Get Your Business Started...

The Course Fee is €150 per person and is payable prior to course commencement. To Book & Pay for your place now, simply follow the 'Book Now' link at the top of this page. If you need any assistance, please contact (01) 204 7083 or leo@dlrcoco.ie


Participant Reviews


"I honestly enjoyed the whole course, I did bring it to Orli and Hidai that I was struggling with my concentration levels due to ADD. They were very understanding and accommodating. Also receiving the zoom videos allowed me to go back over the content. It was very relaxed and the feedback given on my different platforms was immensely beneficial. Honestly any small business starting out should do this course. The hour one on one meeting was brilliant it allowed me to focus on different areas and get feedback and advice. "

Ciara Watson


"Orli and Hidai opened the session every week full of enthusiasm and positivity. They have such a broad knowledge of digital marketing and went into depth with every topic. I loved how they always allowed time for questions and I never felt awkward asking a question at any point and they encouraged us along the way - acknowledging if someone in the group did well. I actually can't believe how much I have learned over the last 8 weeks. The have been a great help and I highly recommend them."

Sarah Wickham


"This course was a brilliant introduction to social media.  Orli and Hidai took a very overwhelming subject and made it accessible.  I didn't know where to start with most of these platforms and didn't utilise them, but now, with their help I have the knowledge and confidence to make use of these platforms and can see how beneficial they will be our business.  I am in such a better place social media wise than I was before."

Karin Farren