Workshop Overview

Facebook is still the most popular social media network in Ireland and the world, and continues to dominate. There are a number of ways in which to create paid-for ads within Facebook. Experts say that Facebook advertising is currently underpriced, so SMEs should take advantage of this while they still can.

About the Programme

• This programme is aimed at those who have an existing Facebook page, and who are familiar with the various settings and different types of Facebook posts. Participants are new to Facebook Advertising (the paid-for ads in Facebook).
• Participants will fill in a survey in advance of the workshop, to tailor the workshop for them.
• Participants should bring laptops and chargers

Workshop Synopsis

Facebook Advertising

• Overview
• There are many ways to create an ad within Facebook - what are they?
• Specific Targeting - by location, demographics
• Creating 'Audience' lists
• Lookalike Audiences
• Designing a good advertisement 
• Creating an Image ad
• Creating a Video ad
• Conversion Tracking
• Learning & Improving
• Remarketing

Your Website

• There is little point to spend money on CPC advertising if the destination (website) is not optimised for conversions.
• This section will introduce students to CRO (Conversion Rate Optimisation) and explain the importance of a great Landing Page. 

Places are limited so early booking is advised.