Google Ads Workshop

This 3-hr course is designed for anyone who wants to understand and use Google Ads for their business. It will provide participants with the knowledge, skills and tools necessary to become adept at using Google (pay per click) Ads to grow their website, attract the right visitors and convert into customers.

This workshop will cover:

• What are Google Ads and how do you use them for your business?
• Google Shopping Ads – setting up a Google Merchant account.
• What types of Ads can you create?
• What is the Google Ads ranking formula?
• The Google Ads Structure.
• How to set up a Google Ads campaign.
• How to pick keywords and do keyword research.
• How to use long-tail keywords and buyer intent.
• How to use negative keywords.
• How to target your ads.
• How to write Ad Copy
• How to optimise your Landing Pages.
• How to optimise your Bidding Strategy.
• How to measure your results and improve performance.
• How to link your Google Ads to your Google Analytics.

Delivery Methodology

This workshop will be held remotely online via Zoom. The workshop will include many real-life examples, hands-on activities and plenty of discussions with participants. Participants will receive a comprehensive summary document after the workshop.

A Zoom link will be sent to all registered participants the day before the workshop.

About your Facilitator

This workshop is being run by Content Plan.

Book Your Place & Get Your Business Started...

The Course Fee is €20 per person and is payable prior to course commencement.

To Book & Pay for your place now, simply follow the 'Book Now' link at the top of this page. If you need any assistance, please contact (01) 204 7083 or leo@dlrcoco.ie