Pricing Your Product or Service 21st Oct 2022

9.30am - 12.30pm
Business Training

Improve your profitability by carefully considering a pricing strategy that is fair to the customer and will bring you profit.

This event is no longer available

Pricing Your Product or Service

One of the most important decisions you have to make in running your business is the price you need to charge for your products or services. This workshop is designed for business owners/managers who are carefully considering their pricing strategy before starting a business and those who want to improve their profitability by establishing the right pricing for their products and services.

This workshop will cover the following:

  • Buyer Behaviour and Motivation Theory
  • Pricing Models
  • Pricing model calculator
  • Choosing a pricing strategy that fits your business?
  • Research your pricing
    • Cover your cost and make profit
    • Compare your pricing to your competitors
    • Know your target market
  • Different promotional techniques


Learning Outcomes

Upon completion of this course, participants will:

  • Know how to set up their pricing that is fair to the customer and will bring them profit.
  • Have a better understanding of the pricing competition in the market and their customers’ capacity to buy their products or services.
  • Have the different techniques to enable them to establish the right price and good pricing strategy.


Delivery Methodology

This workshop will be held remotely online via Zoom. The workshop will include many real-life examples, hands-on activities and plenty of discussions with participants. 

A Zoom link will be sent to all registered participants the day before the workshop.

About your Facilitator

This workshop is being run by The Marketing Coach.


Book Your Place & Get Your Business Started...

The Course Fee is €20 per person and is payable prior to course commencement.

To Book & Pay for your place now, simply follow the 'Book Now' link at the top of this page. If you need any assistance, please contact (01) 204 7083 or