Social Media Marketing Strategy & Implementation

A high energy and interactive session designed as an introduction to the Digital world of Strategy and Planning. The module will give participants a great overview of the different elements that make up a successful Digital Marketing strategy.

Participants will create their own actionable Digital Marketing plan during the session.

What We'll Cover:

• What is Digital Marketing?
• What elements make up a digital marketing plan?
• Setting your Digital Marketing Goals
• What makes a good website?
  • A look at UX, speed and mobile responsiveness.
• An overview of Google Analytics
• How to improve your search engine ranking
• How to maximise your conversion of visitors to customers
• How to maintain search engine visibility
• Google and Facebook Ads
  • How to create ads online.
• Email Marketing
  • What is email marketing and how can it benefit your business?
• Business blogging
  • How great content can drive traffic to your website and even generate sales.
• Social Media
  • How to use Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat in your business.
• Digital Video
  • A look at Facebook video and YouTube for Business
• Creating your Digital Marketing plan.

Delivery Methodology

This workshop will be held remotely online via Zoom. This session will be highly participative and relevant through interactive learning, case studies, individual approach, use of audio-visual materials. It will contain numerous examples of best practice as well as tricks and tips to help participants develop their strategy for these platforms.

A Zoom link will be sent to all registered participants the day before the workshop.

About your Facilitator

This workshop is being run by Greg Fry on behalf of Optimum.

Book Your Place & Get Your Business Started...

The Course Fee is €20 per person and is payable prior to course commencement.

To Book & Pay for your place now, simply follow the 'Book Now' link at the top of this page. If you need any assistance, please contact (01) 204 7083 or leo@dlrcoco.ie