Developing Online Videos for your business

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Monday 1st and 8th March
10.00am - 12.30pm
I.T. Training

Video is an extremely effective way to tell your story in an impactful and memorable way. 80% of content consumed online is in video form. Video marketing extremely important and effective for businesses like you to communicate your messages and story to your customers. This course will give you the skills and tools to be able to storyboard and shoot video using smartphone apps

This event is no longer available

This Course will run online over two dates:  Monday 1st March and Monday 8th March from 10.00am - 12.30pm


This hands-on workshop will give participants the skills and tools needed to create effective video using a smartphone and website applications. Delegates will leave the workshop having learned the skills they need to produce their own videos. They’ll understand how to make effective marketing videos for their business.


This workshop will take participants through the key elements of shooting a marketing video including:

  • Understanding how video content fit into an online marketing strategy?
  • Planning videos – What videos each participant should make that would benefit their business and customers
  • What is the best structure for video?
  • Creating videos for social media stories and using Instagram reels
  • Choosing the right shots
  • Storyboarding – how to storyboard the video to ensure good flow of information and structure
  • Tools, tips and apps and tools for creating better video & editing video.
  • Shooting video on a smartphone. Tools and tricks.
  • Finding the best light for videos and what equipment should participants invest in?
  • How to upload video to popular hosting sites including Instagram, YouTube and Facebook.
  • How to get people to watch videos. Tips and techniques to achieve this.
  • Case Studies of businesses using video effectively to attract new customers to their social media channels and website

Practical elements 

  • Create short form video content for social media
  • Planning and storyboarding a short video
  • Record a shoot and edit a short video for their business 
To take part in the practical elements of this course, all participants should have a fully charged smartphone to hand.


  • At the end of this course, you will:
  • Know how to plan, create, edit and upload videos using a smartphone, apps and web applications for use on websites and social media
  • Learn how to promote those videos online
  • Understand the importance of video marketing for your business

Please Note: 

Due to the limited number of spaces available, this programme is limited to Businesses based in Kilkenny (City and County) only.
If you are from outside this region and are interested in a programme similar to what we are offering, we would kindly request that you get in touch with the Local Enterprise Office in your region and they will advise you if they are planning to run a similar programme. Thank you for your co-operation.