Course Content

• Introduction to YouTube - examples from businesses using YouTube effectively
• Steps to setting up your channel and tips / techniques on how to optimise your channel for YouTube search engine
• How to set up and promote playlists
• Tools for optimising videos and playlist (Including TubeBuddy)
• Examples of great thumbnail images and tools for creating thumbnail images (Including Canva and alternatives)
• Examples of great channel trailers
• Planning YouTube channel trailers – key tips and techniques on creating effective channel trailers that attract views and potential customers

Practical elements:

• Setting up YouTube channel and branding it
• Creating playlists
• Planning channel trailer

Please note: All participants should bring their existing Google account access details with them on the day

Course Outcomes

• Discover what types of videos work well on YouTube
• Define the videos that are needed to attract the right viewer and convert them to a customer
• Set up and brand a YouTube channel
• Learn how to optimise your channel and videos for YouTube search
• Learn how to create playlists to get more viewers
• Create thumbnail images that will encourage people to click play
• Plan and learn how to create a compelling channel trailer

Please Note:
Zoom login details will be sent one or two days before the course commences. If you cannot find your login email in your normal inbox, we would strongly advise that you also check your spam/junk mail folder.

Due to the limited number of spaces available, this programme is limited to Businesses based in Kilkenny (City and County) only.
If you are from outside this region and are interested in a programme similar to what we are offering, we would kindly request that you get in touch with the Local Enterprise Office in your region and they will advise you if they are planning to run one.