WHAT IS FOOD ACADEMY?

Food Academy is a development programme giving Irish food and drink producers a big chance. Through workshops, mentoring and the opportunity to pitch to SuperValu store owners this is a unique opportunity to see your product on the shelf of one of Ireland’s leading retailers. Bord Bia, SuperValu and the Local Enterprise Office collaborate to ensure you have every opportunity to grow your business.

WHY PARTICIPATE?

• Understand your market and your consumer

• Develop your brand’s unique selling proposition

• Understand the basics of pricing, margins and promotions

• Learn the essentials of food safety, packaging and labelling

• Prepare your marketing plan and retailer pitch

• Opportunity for successful companies to pitch to SuperValu for trial in local stores

FURTHER INFORMATION AND HOW TO APPLY

The Food Academy programme is run throughout the country by the Local Enterprise Offices. Programme details and timings are available through your Local Enterprise Office and to find out out more and express your interest please contact the Local Enterprise Office Limerick.