Category:
Management Development
This workshop will give you an insight into how the explosion of smart phone usage has changed how your business needs to market online. There are now a wide range of marketing opportunities and pitfalls covering how your website on mobile devices, how it is performing on mobile search engines and how to adapt your marketing through emails, social media and mobile advertising.
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Are you wondering how your business can market to customers on smart phones and mobile devices?
This practical workshop covers;
1. Analyse how many mobile marketing users are interacting with you
- How to use Google Analytics to see how mobile users browse your site
2. Ensure your business is mobile accessible
- Why a typical website is unsuitable for mobile users
- Options for creating a responsive website
3. Get found by more prospects
- Facebook Mobile Marketing
- How companies use Instagram for marketing
- Mobile search engine marketing
- How to adapt to Google's Mobile search engine
QR codes - integrate mobile into your adverts, brochures, posters
4. Nurture your customers to increase sales
- SMS campaign - generate new business through text messaging marketing
- Email - mobilise your email marketing
- Mobile Apps - should you consider developing a mobile app?
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