Mobile Marketing

The digital marketing world is changing rapidly because more of us are using smartphones. Over 60% of Facebook usage happens on a smartphone, over 50% of emails are opened on mobile and over 35% of Google searches happen on mobile devices.

Does your business understand how to reach people on their smartphones by:

• Running Facebook adverts targeted at mobile users
• Getting found in “Facebook local” on the mobile app
• Building repeat business with customers through text message marketing or email marketing
• Getting found on Google mobile and local search results
• Driving people to a mobile friendly website.

This course will show you how. We will also look at how you can improve your digital marketing by using your smartphone to create and edit business videos and some smartphone apps every digital marketer will find invaluable.

 Topics that will be covered

1. How to analyse how many mobile users are currently engaging with you using Google Analytics
2. How to ensure your website is mobile optimised and how can you get a high quality responsive website on a budget.
3. How to get more customers by ensuring you are doing the right things to get discovered via by prospects using Facebook mobile ads, mobile search engines and Social search.
4. How to generate more business from customers using SMS mobile friendly email and mobile apps
5. What mobile apps you can use in your marketing in order to create superb videos, design graphics plus lots more

Who is this course suitable for?

• Business owners
• Marketing managers
• Anyone who is responsible for the online / digital marketing for a business.