This course will give the attendees a detailed overview of ChatGPT and other AI systems and enable them to streamline processes and tasks using AI.

Learning Objectives:

ChatGPT is the talk of the world right now. It is a revolutionary AI (Artificial Intelligence) technology that can be used in many ways with day-to-day business & marketing activities. Attend this programme and find out how you can use ChatGPT & other AI tools in your business to reduce costs and time spent on day-to-day tasks. At the end of the training, each participant will:

• Know what ChatGPT& AI is and how it is evolving
• Be able to use ChatGPT & AI to aid with content planning, marketing and daily business tasks.
• Have had hands on experience using ChatGPT and other relevant AI tools

Course Content:

Module 1:

• What is ChatGPT – what does it mean for the future of business and marketing
• Using AI to find out more about your customers and how to market to them
• Using AI to aid with website content planning & development and SEO.
• Writing case studies and blogs using AI
• Creating customised blog and case study prompts for your business

Module 2:

Using ChatGPT in social media:

• Planning a social media content calendar
• Writing impactful bios and LinkedIn headlines and about section
• Using ChatGPT/Canva Magic Write and Canva Bulk Create together to create content in bulk
• Creating customised social media ChatGPT prompts

Module 3:

• Using ChatGPT and other AI tools to help with planning and creating email marketing campaigns.
• Creating ChatGPT customised prompts for your email marketing
• Using ChatGPT to analyse analytics and insights reports (Advanced Data Analysis tool)

Module 4:

• Other AI tools that will assist with marketing tasks and day-to-day business
• Ways to use ChatGPT to streamline and speed up day-to-day tasks
• Creating reports, procedure & policy documents etc.
• Top prompts to use to get the most out of ChatGPT for general day-to-day tasks
• Tools to test for plagiarism

Delivery Method:

This programme is a full day - 9.30am  - 4.30pm. All sessions will be hands-on and all participants will have time to use ChatGPT and other AI tools during the programme. All participants should have access to their ChatGPT account via their browser on their laptop/pc for the programme.

Please Note: 

• This training is for businesses currently trading or planning on trading in Waterford City or County. If you are based outside of Waterford please contact the relevant LEO to access a similar service. A full listing of LEO offices is available by following this link - Find Your Local Enterprise Office
• By booking this course you agree to share your booking details with the trainer.
• The Zoom link for this online programme will be emailed in advance. 

Trainer:

This course will be delivered by our Trainer Sandra Hennessy of BeDynamic