Digital Marketing Management Development Programme

This programme is designed to give business owners / managers the expertise and skills to manage your own Digital Marketing inhouse and be confident in the decisions you are making in order to get optimum results in your business.

Programme Objectives:

• Develop a detailed, cohesive, integrated digital marketing strategy for your business and know the necessary skills, tools and knowledge to be able to implement, manage and monitor your digital marketing campaigns.
• Review your existing digital marketing strategy and be able to identify its strengths and weaknesses.
• Learn how to evolve your marketing strategy for a better return on time and monetary investment.
• Be able to develop customer personas and know how to use these to create targets campaigns
• Make the business’s website visible to a broader audience using proven Search Engine Optimisation (SEO) techniques.
• Drive the right traffic to their website through smarter posts and advertising.
• Create compelling social media campaigns. Discover what works by measuring and optimising social media campaigns.
• Capture, segment and manage subscribers for effective email marketing campaigns.
• Be able to upskill colleagues and staff to allow for delegation of some of the workload.
• Be able to brief a digital marketing agency/website development team

The modules and delivery dates for the Programme are as follows;

When booking, please note: 

• This training is for businesses currently trading or planning on trading in Waterford City or County. If you are based outside of Waterford please contact the relevant LEO to access a similar service. A full listing of LEO offices are available by following this link - Find Your Local Enterprise Office
• By booking this course you agree to share your booking details with the trainer.
• The Zoom link for the course will be emailed to you in advance of the training.