Objectives:

This workshop will help support participants with focused strategic thinking and innovative creativity to deliver impactful brand design and achieve successful brand and packaging performance.

• To give participants an understanding of the importance of good branding and packaging
• To provide step-by-step instruction to help participants gain the knowledge required to brand and package their products effectively
• To provide participants with a knowledge of packaging trends and technology
• To give an overview of legal aspects of food packaging and labelling requirements. 

Content:

Understanding branding and connecting with the end consumer

• Understanding branding
• Identifying your target consumer
• Understanding market and consumer trends
• Doing your market research
• Introduction to the brand plan
• Developing brand communications
• Building brand loyalty
• Delivering on your brand promise
• Maintaining a consistent message
• Creating positive images and connections 

Design and the importance of packaging

• The importance of design
• Creating a mood board
• Creating a design brief
• Choosing and working with a designer
• Developing your logo
• Sourcing – packaging research on a budget
• Legal labels
• Effective food packaging design
• ‘Critical Path’ – the key steps in developing your packaging based n systematic milestones
• Jargon – glossary of crucial packaging terms used by retailers, printers and designers

On completion of the course participants will have the necessary functional skills to launch or re-brand their business and an understanding of the importance of effective branding and packaging and the knowledge and skills required to develop effective branding and packaging strategies for their business.  

This training will be held on Friday, 5th and 12th February, 2021 from 2.00 to 5.00 pm

Trainer:

Conor Hyde,
The Food Marketing Hub, T/A Bullseye