Business Advice Clinics - 11/04/2024

“Explore new avenues & create new opportunities to increase sales”

Overall Aim:

The aim of the business clinic is to assist and support each participant in identifying the bottle necks and opportunities for their business.”. The mentor /trainer will act as a “bouncing board” helping the participant to evaluate options, develop a skill, come up with new ideas or discuss a particular concern that they may have within their business.

Who Should Attend:

A practical and interactive one-to-one session, these clinics are designed to give business owners or staff the chance to discuss different ways to set up or develop their business, overcome obstacles or learn a particular skill. They will assist in fine-tuning the necessary steps to take to get to the next stage.

Objectives

The business clinics can address any of the following areas:

• The business opportunity – key steps to assess the viability of a business, product or new direction
• Business planning - work out the business strategy and create a successful business plan
• Key steps in setting up a business – CRO, VAT, Accountant, limited co versus sole trader etc
• What do you stand for - identifying the vision, mission statement and values of the business
• What’s the purpose of the business and business differentiator – quantity versus quality
• Time management as a business owner – learning to strategically prioritise and get more out of the day
• The basics of finance – budgets, expenses, cash management, forecasting and cashflow
• Time versus money – tracking time to identify actual costs, margins and areas of focus
• Working out the right price versus cost of running the business
• Target market – identifying your audience, market research, market size and profiling
• Key differences in marketing to business-to-business market against business to consumer
• Exploring marketing ideas – devise new ideas and test options
• Presenting your products – packing, branding, benefits and overall message
• Devise sales and marketing strategies to generate leads, build the pipeline and increase sales 
• Database marketing – gather customer information & building d a customer database (CRM) and GDPR
• The numbers game - set realistic conversion rates using resources & timescales available
• Marketing to your customer –direct marketing, online marketing, USP and your overall message
• Business writing, email marketing and related etiquette
• Your online media presence – getting online, websites and introduction to social media
• Know your worth – building value in your product or service
• Sales techniques – learn clever sales approaches that bring success
• Key steps in effective networking – develop customers, partners and referrals
• Cashflow management, projections and forecasting
• Invoicing, chasing money and managing cashflow
• Financial reporting, grants and investing in the future
• GDPR, overview of employment law, consumer law, copyright, contracts and other related matters
• Overview of HR, hiring staff, job descriptions, learning and development
• Planning project - resource planning and time management
• The next steps for any business – renting a premises, taking on staff, outsourcing, new markets etc
• Someone to talk to – sometimes it’s just about getting another opinion

Trainer:

Karen Sommerville
Call Focus