How to Create a Podcast for your Business 25/04/2024 

Objective:

‘One in three Irish people listed to a podcast every month.  We are famous for our love of storytelling and this is proving to be true for the 21^st century’s newest form of the medium, which can be listened to while walking the dog or driving the car.  The nation has the third highest listenership to podcasts in the works after high-tech South Korea and Spain.  The 2019 Reuters report found 37% of Irish people have used a podcast over the last month’ – Irish Examiner June 2019. 

Learn how to easily create a podcast in this step-by-step podcasting workshop. I'll teach you how to record, edit, and upload, along with all the tools you need to get started. Over 20 pages of reference notes supplied. Notes are similar to a reference manual on the subject.

With most social media channels currently focused on short form content, podcasts are a great way to highlight your expertise, engage customers with longer form content and build a community around your business.

Leave the workshop with a clear understanding of this key knowledge:

• What’s a podcast, why do we love them, is it worth starting one around your business?

• The most popular formats and choosing one around a schedule that suits you

• Audio, explained using simple and understandable language

• What hardware and software do you need?

• How to use this technology

• How to find and tell audio stories

• How to shape and conduct an interview

• Where to purchase optional cost effective equipment

• Free and cost effective tools showcases

• Lots of step by step demos

• How to create eye catching artwork using templates provided

• How and where to release your podcast

• How to promote your podcast

• How to create video versions for other social media channels

Trainer:

Ken McHugh
Lefthand Productions Ltd.