Introduction to Google Ads 29/03/2022:

Objective:

This workshop is aimed at business owners or marketing professionals who have little or no experience of Google Ads. No prior knowledge is assumed – all topics are explained right from the basics.

Content:

The aim of this course is to teach marketers and business owners what Google Ads is and how it works, how to do the keyword research necessary to running a successful campaign and how to run ads in Google Ads to effectively promote their business.

Topics covered will include the following:

• The difference between ads and organic search results
• Define your marketing goals. Know what you want your ads to achieve
• Set up an advertising campaign, choose your daily budget and understand the various campaign options
• How Google decides which ads to show and where to show them
• Keywords: What they are, how to use the Keyword Planner to find the best ones for your business, and understanding Match Types
• Quality Score: What it is, how it impacts on ad position and cost
• Creating Ad groups and creating multiple ads to test what works
• The landing page experience – check that your website is going to encourage people to do business with you
• Customise ads to take advantage of different ad formats
• Find out what searches triggered your ads
• Track the effectiveness of your ads and improve your results

At the end of this course participants will have a solid grasp of the fundamentals of Google Ads and will feel confident in creating or maintaining a Google Ads campaign.

Trainer:

Jennie Frizelle
ADKC Training