Objective:

A Visual tool for developing new business ideas or documenting and improving existing ones. This tool will allow you to discuss your existing and new businesses in a structured and tangible manner.

Content:

The ability to develop new or document existing business ideas and models is achieved in a visual chart with elements describing a firm’s or product’s value proposition, infrastructure, customers, and finances.

This one-day course is a great tool to use to improve the focus on one page and clarity of what your business is trying to achieve. It eliminates the complexity found in traditional business plans and lets you zero in on what’s important.

The idea is to get all the key elements of your business in a single page. The Tool consists of 9 key elements:

1    Problem (customer painpoints)
2    Solution (your magic sauce)
3    Key activities (what you guys do to give the customer the value)
4    Unique value proposition (what the customer actually gets)
5    Competitive advantage (secret sauce to protect yourselves from competition)
6    Channels (how do you reach the customer)
7    Customer segments (who are your customers)
8    Cost structure (what are your costs and how much you need to charge)
9    Revenue streams (in what ways you make money)

Topics

• Identify problems that your product must solve
• Analyse competitors and market leaders to understand their strengths and weaknesses
• Find a solution for your target audience’s problems
• Identify key metrics of your success. If we speak about mobile app metrics could be the number of app installation, active users, subscribers etc.
• Find key partners to grow, optimisation and economy, risk reduction and uncertainty.
• Create a unique value proposition to make your target audience use your product or service instead of all alternatives
• Know who is your client. You should know where are they located, what are they interested in, why do they want to use your product or service
• Research marketing channels. This helps you to promote your product or service correctly
• Determine the best revenue stream for your start-up or SME
• Identify key resources and activities
• Estimate costs for all development stages of your product or service.

Includes:     Lunch

Tutor:

Michael O'Gorman
Pathway Business Solutions & Training