Sales & Marketing Automation - 30/04/2024 

Brief

This workshop will cover the basics of getting started with sales and marketing automation for business. In order to scale effectively, businesses must understand how to meet the demands of the changing customer context by placing them at the centre of any sales and marketing strategy. By using automation, businesses can reduce costs from optimising simple processes such as manual outreach to booking and follow up with a sales call. Sales & marketing cannot be fragmented in a digital world and this workshop will help business owners to understand this within the framework of inbound and outbound marketing.

Who Is This For?

• SMES looking to optimise their marketing and sales operations
• Business owners and management teams looking to better understand how to attract buyers already in the research stage of their customer journey
• SMEs looking to understand and better use automation in their business from a marketing & sales point of view 

Module Outline:

• 10 Minutes On Inbound & Outbound Marketing
• Content Is Key
• Understanding Your Customer Journey
• Optimising Marketing & Sales
• CRM
• Sales Follow Up
• Revenue & Data

Expected Outcomes:

1. Students understand the differences between inbound and outbound marketing
2. Students understand and can pam their customer journey
3. Students can set up and use basic automation tools
4. Students understand the differences between the marketing and sales process but know they are deeply connected. 

Trainer

Philip Weldon
Titan Digital Ltd.